Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
The Director, Digital Operations and Merchandising is responsible for driving the digital strategy, ensuring seamless e-commerce operations, and maximizing product visibility and sales through effective digital merchandising. The Director, Digital Operations and Merchandising demands a deep understanding of consumer goods, online customer behavior, and market trends to deliver exceptional customer experiences and grow online revenue. The Director, Digital Operations and Merchandising will manage day-to-day operations, oversee digital merchandising strategies, and collaborate with cross-functional teams to ensure alignment across marketing, supply chain, and IT.
Key Responsibilities:
- Digital Strategy and E-commerce Operations:
- Lead the development and execution of the digital operations strategy for the consumer goods business, aligning with broader business objectives.
- Manage the performance of the e-commerce platform, ensuring optimal site speed, functionality, and user experience to drive customer engagement and sales.
- Oversee order management, fulfillment processes, and customer service operations to ensure smooth, timely, and cost-effective delivery of consumer goods.
- Collaborate with IT and technical teams to resolve system issues and integrate new digital tools or functionalities that enhance online operations.
- Digital Merchandising and Product Management:
- Define and execute digital merchandising strategies to enhance product visibility and drive conversions, focusing on product assortment, pricing, and promotions.
- Utilize consumer insights, market data, and sales analytics to continuously improve product positioning and merchandising strategies.
- Manage product content (descriptions, images, reviews) to ensure accuracy, quality, and consistency across digital platforms.
- Coordinate with inventory and supply chain teams to maintain real-time visibility into stock levels and avoid stockouts or overstock scenarios.
- Consumer Experience and Engagement:
- Ensure a frictionless customer journey from product discovery to checkout, optimizing for mobile and desktop user experiences.
- Leverage personalization and data-driven insights to deliver targeted product recommendations, cross-selling, and upselling opportunities.
- Partner with customer service teams to resolve online customer inquiries, complaints, and returns efficiently, improving overall customer satisfaction.
- Monitor and improve site search functionalities, category navigation, and filtering options to help customers find products easily.
- Seasonal Planning and Promotional Strategy:
- Lead the planning and execution of seasonal merchandising strategies, ensuring product launches, promotions, and discounts align with consumer trends and market demand.
- Collaborate with the marketing team to integrate merchandising strategies into broader digital marketing campaigns, including paid search, SEO, email, and social media.
- Develop and execute pricing strategies that align with competitors, market trends, and profit margin targets.
- Cross-functional Leadership and Team Management:
- Work closely with cross-functional teams such as marketing, supply chain, and finance to ensure product availability, pricing accuracy, and alignment on promotional activities.
- Lead a team of digital merchandisers and e-commerce operations professionals, providing strategic direction and development opportunities.
- Drive collaboration with IT to ensure the proper functioning of digital tools and platforms that support online merchandising and operations.
- Financial Performance and Analytics:
- Own the P&L for digital operations and merchandising within the consumer goods division, ensuring profitable growth.
- Monitor key performance indicators (KPIs) such as sales, conversion rates, average order value, and cart abandonment rates, and take corrective action as needed.
- Manage budgets related to digital operations and merchandising, including staffing, platform investments, and marketing spend.
- Produce reports and insights for senior leadership on the performance of digital channels, product categories, and merchandising strategies.
Qualifications:
- Bachelor’s degree in Business, Marketing, Digital Commerce, or a related field; MBA preferred.
- 8+ years of experience in e-commerce, merchandising, or digital operations within the consumer goods industry, with at least 3 years in a leadership role.
- Strong understanding of consumer goods markets, trends, and product life cycles.
- Experience with digital merchandising platforms, e-commerce systems (e.g., Shopify, Salesforce Commerce Cloud), and content management systems.
- Proven track record of driving e-commerce sales through effective digital merchandising and operational management.
- Strong leadership and collaboration skills, with experience managing cross-functional teams in a matrix environment.
Skills:
- E-commerce platform expertise and merchandising tools
- Knowledge of consumer behavior analytics, customer segmentation, and data-driven personalization
- Experience with multi-channel sales strategies (direct-to-consumer, third-party platforms, wholesale, etc.)
- Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Knowledge of supply chain logistics and inventory management for consumer goods
- Strong project management skills and ability to manage multiple initiatives simultaneously
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
Explore SharkNinja:
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
What the Team is Saying
What We Do
SharkNinja redefines fast-paced. Bringing new, complex products to market in new categories every six months is not for the faint of heart. As a result, the talent that comprises our workforce is intelligent, committed, creative, and resilient no matter which department you call home. Everywhere you look here, you see the best of the best.
What makes SharkNinja unique is our method – almost a proprietary intensity – that is shared from top to bottom and produces incredible results. Ours is a winning team that creates the opportunity for anyone to be a winner. It’s a place where we can all (and are expected to) test, fail, learn, win, scale, and do it fast without ego. It’s not easy here by any stretch, but when you see that product that was just a sketch on a slide six months ago and is now on Amazon getting rave reviews, you can’t help but think, ‘Wow, look what we did together.’ If you like that feeling, then SharkNinja might be the place for you.
Why Work With Us
Whether your passion is engineering, designing, marketing, or developing, at SharkNinja you’ll find we’re all about people. We work together to create world-class products that delight our consumers. Building an admired consumer products problem solving engine is hard; we do it better than others by operating differently.
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SharkNinja Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Majority of roles are hybrid 3 days a week. Please speak with our recruiting team for specific details on hybrid work.
