Director of Demand Generation

Posted 7 Days Ago
Be an Early Applicant
Pleasanton, CA
7+ Years Experience
Artificial Intelligence • Information Technology • Security • Automation
The Role
The Director of Demand Generation at Radiant Security will develop and execute strategies for driving qualified leads and revenue growth. Responsibilities include managing multi-channel marketing campaigns, analyzing performance, implementing marketing technologies, and building a high-performing team in a startup environment.
Summary Generated by Built In

About us

Radiant Security is the maker of the industry’s first AI SOC Analyst, which uses Gen AI to emulate the experience, processes, and decision-making of top-tier security analysts. With Radiant, alerts are sent to our AI analyst before they go to the SOC. Each alert is subjected to dozens to hundreds of dynamically selected tests used to determine maliciousness. Within 3 minutes decision-ready results are available that include a detailed incident summary, root cause analysis, and an incident specific response plan. This means, by the time an analyst sees an incident they know if it was real, what happened, what caused it, and have a plan to fix it. After reviewing the report, analysts can respond manually using AI generated, step-by-step instructions on how to respond to this incident, using single-click responses which run over API connections to take corrective actions, or with fully automated response that runs without human intervention. With Radiant, SOC teams detect more attacks, respond more rapidly, and get more done.


About the role

We are looking for a highly motivated and experienced Director of Demand Generation to join our team. The ideal candidate will be a strong individual contributor with the ability to build out our demand generation program and eventually hire and manage the required team. This person will play a crucial role in developing and executing strategies to drive qualified leads and revenue growth in a fast-paced startup environment.

Key Responsibilities:

  • Develop and execute comprehensive demand generation strategies to drive qualified leads and revenue growth.
  • Collaborate with cross-functional teams, including sales, product, and marketing, to align demand generation efforts with business goals.
  • Create, manage, and optimize multi-channel marketing campaigns, including email marketing, content marketing, social media, webinars, and events.
  • Analyze and report on campaign performance, providing insights and recommendations for continuous improvement.
  • Identify and implement marketing technologies and tools to enhance demand generation efforts.
  • Build and manage a high-performing demand generation team as the program scales.
  • Stay up-to-date with industry trends and best practices in demand generation and cybersecurity.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
  • 7+ years of experience in demand generation, preferably in the cybersecurity industry.
  • Proven track record of developing and executing successful demand generation campaigns.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team in a fast-paced, startup environment.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce, Hubspot, etc.).
  • Demonstrated ability to build and manage a team.


Benefits

  • Health, Dental, and Vision Insurance
  • Stay Healthy subsidy (for gym and sports)
  • Unlimited PTO 
  • Parental leave
The Company
HQ: San Francisco Bay Area, California
53 Employees
On-site Workplace
Year Founded: 2021

What We Do

Radiant Security is a SecOps platform that enables the SOC to leverage the power of AI to streamline and automate analyst workflows. This dramatically boosts SOC analyst productivity, detects significantly more real attacks by deeply investigating every incident, and drastically reduces response times.

Radiant’s AI-powered SOC co-pilot automates alert triage and incident investigation to provide unlimited capacity and to detect more real attacks. Incidents are escalated to analysts decision ready— with a complete root cause analysis and full incident scope: including affected users, hosts, applications, etc., and data stitching to follow attacks across data types. Radiant automatically generates a response plan to address each identified security issue, which can be executed manually by analysts, interactively with one-click response actions, or in a fully automated mode. The result is highly accurate triage and investigation that can scale indefinitely to handle any volume of alerts

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