Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.
The Company
Allied Sports launched in 2019 with a singular mission – to lead modern marketers in the undeniable shift from Sponsor to Storyteller™. Today, we are an independent, full-service agency operating from the Allied Global Marketing network. Led by industry veterans with a rookie spirit, our award-winning team helps buyers and sellers in sports find, negotiate, and activate high-performing partnerships. Sports Business Journal named Allied Sports one of the Best Places to Work in Sports in 2023 and 2024, and Front Office Sports named the agency among the Best Employers in Sports for 2024.
At Allied Sports, we let our values speak louder than our value proposition. We begin every weekly all- company meeting by reinforcing the organizational values that define what it means to be Allied.
- Driven – All grit, no quit. We love what we do and use that drive to help our clients win every day.
- Versatile – Built for change. We strive for continuous improvement; progress, not perfection.
- Meticulous – Do the corners because details matter. Little things done well make big things happen.
- Real – We lead with transparency and vulnerability to empower teammates who feel heard and seen.
- One – We, not me. We always put team first and find every opportunity to reward the assist.
Opportunity
Allied Sports is seeking is seeking a seasoned sports marketing researcher to support a major new brand client with an extensive sponsorship portfolio. Reporting to the Vice President, Data & Analytics, this individual will play a critical role in shaping the client’s sponsorship strategy and demonstrating the impact of sponsorship investments across media, brand, and business metrics.
This is a client-facing role that requires extensive experience in sponsorship valuation, sponsorship measurement, and project management related to sponsorship data collection and reporting. The ideal candidate will be able to synthesize complex data into actionable insights and tell compelling performance stories rooted in data.
Responsibilities
- Lead the development and execution of a sponsorship measurement plan and sponsorship measurement framework for major new brand client tailored to client’s brand and business goals
- Conduct comprehensive sponsorship asset valuations for new and existing sponsprship partners, leveraging media and sponsorship industry benchmarks – prior valuation experience is critical
- Develop custom sponsorship measurement initiatives, including media exposure tracking, brand impact (survey-based) analysis, and ROI/business impact assessments
- Partner closely with internal teams and external vendors to design and deploy high-quality custom research (quantitative and qualitative)
- Collaborate cross-functionally with Creative, Strategy, and Partnerships teams to integrate insights into strategy and storytelling
- Present findings and recommendations to senior client stakeholders in a clear, compelling, and consultative manner
- Monitor industry trends and emerging analytics capabilities to ensure client and colleagues receive best-in-class sponsorship intelligence and support
- Help establish and evolve analytics best practices and processes across the agency
Qualifications
- 10+ years of experience in sports marketing analytics, sponsorship measurement, or related roles in an agency, brand, property, or research setting
- Deep expertise in sponsorship valuation, including cross-channel asset analysis, IP evaluation, and industry benchmarking, with ability to develop/ refine custom models and conduct valuations independently (end-to-end)
- Extensive experience and familiarity with media measurement vendors (e.g. Nielsen, Relo Metrics, Blinkfire) and industry intelligence services (e.g. SponsorUnited, GlobalData)
- Strong quantitative skills with the ability to manage and interpret large, complex data sets
- Proven experience designing and analyzing brand health studies and ROI models
- Excellent storytelling, presentation, and consultative skills, especially with executive stakeholders
- Experience working in a fast-paced, client-facing environment with the ability to manage multiple priorities and deadlines
- Familiarity with data visualization, analysis platforms, and marketing dashboards (e.g., Tableau, Power BI, Excel, SPSS, R, or Python)
- Bachelor’s degree in Marketing, Business, Statistics, Economics, or related field; advanced degree is a plus
Considerations
- Base salary range: $120,000 - $140,000 annually
- This represents the salary range that Allied Sports, in good faith, might be willing to pay for this job at the time of this posting. Actual base salary depends on several factors, including market dynamics, location and region, experience, specialized skills/training (education), and level of responsibility.
Allied Sport is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
#LI-DNI
Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Top Skills
What We Do
In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.
