Director, Creative & Content

Important Notice: Recruitment Scams
We are aware of ongoing scams where individuals falsely claim to represent Catapult. If you are applying via a third-party website such as LinkedIn or Indeed, please verify that the role is listed on our official careers page: catapultsports.com/careers. All legitimate Catapult recruiters use email addresses ending in @catapultsports.com or @catapult.com.

Our mission is to improve the performance of athletes and teams, which we do by engineering the premier technology platform for sport. We've been at the forefront of sports technology and science since 2006 - we don't just work in the sporting industry, we are actively changing its future.  Our solutions are designed to help athletes and coaches “play smart” in a world where 1% can literally mean the difference between winning and losing.

We work with over 3,000 teams around the world, empowering coaches, managers and trainers in premier teams in the NFL, NBA, NHL, MLS, EPL, AFL, NRL, NCAA and more. We provide the information they need to optimize athletes’ health, game-day readiness, and performance, as well as in-game tactics.  Our solutions include wearable technology, video analytics, and athlete monitoring solutions, and we are passionate about helping sports organizations at all levels to better scout, recruit, teach, and win.

WE WANT PEOPLE WHO ARE PASSIONATE ABOUT CREATIVE & CONTENT. 

The Director of Creative & Content will be responsible for leading the creative vision and content strategy for Catapult, a fast-growing SaaS B2B company in the sports industry. This role requires a highly creative, strategic leader who can elevate the company’s brand and messaging across all touchpoints. The Director will manage a team of creative and content marketers, driving the development of high-quality, compelling content that aligns with the company’s goals and speaks to our target audience. You’ll collaborate closely with cross-functional teams, including product marketing, digital, sales, and customer success, to ensure our creative and content efforts effectively drive brand awareness, lead generation, and customer engagement.

This Director of Creative & Content role is ideal for a visionary leader with a passion for brand storytelling, creative innovation, and delivering content that resonates with a SaaS B2B audience in the sports industry. If you are excited about building and leading a creative team to elevate Catapult’s brand and digital presence, we’d love to hear from you!

WHAT YOU’LL DO Creative Strategy & Brand Leadership:

• Own the creative vision for Catapult, ensuring that all visual and written content aligns with brand guidelines and resonates with our target audience in the sports tech space.
• Lead the development of the brand identity across all channels (digital, print, video, social media, etc.), ensuring consistency and creativity in storytelling.
• Collaborate with the Product Marketing and Digital Marketing teams to create cohesive, visually compelling campaigns that drive brand awareness and product adoption.
• Guide the development of campaign concepts, content strategy, and creative assets that drive engagement across our SaaS product lines.

Content Strategy & Execution:

• Develop and implement a comprehensive content strategy that spans blog posts, white papers, case studies, infographics, videos, webinars, and more to support demand generation and thought leadership.
• Ensure content is tailored to different stages of the customer journey, from awareness to consideration to decision.
• Oversee the creation of high-quality sports industry-focused content that resonates with our audience, driving customer engagement, acquisition, and retention.
• Collaborate with internal subject matter experts and external partners to generate original and engaging content that addresses industry trends, customer pain points, and product value.

Team Leadership & Development:

• Lead and inspire a team of creative designers, content marketers, writers, and multimedia specialists, fostering an environment of innovation, collaboration, and growth.
• Provide guidance on content development, visual design, and multimedia production to ensure excellence and creativity.
• Implement a talent development plan that helps team members enhance their skills in creative execution, content creation, and digital storytelling.
• Manage workflow, assign projects, and ensure timely delivery of content and creative assets.

Campaign & Content Performance:

• Partner with the growth marketing and digital teams to optimize creative performance in paid media, organic social, SEO, and other digital channels.
• Define and measure key performance indicators (KPIs) for creative and content efforts, such as engagement rates, click-through rates (CTR), lead generation, and conversion.
• Use analytics tools to track the effectiveness of content and creative assets, making data-driven decisions to improve future campaigns.
• Continuously A/B test and optimize creative formats, messaging, and content layouts to maximize performance.

Cross-Functional Collaboration:

• Work closely with the sales team to create sales enablement content, such as presentations, case studies, and one-pagers that help sales teams communicate the value of our products to prospective clients.
• Collaborate with the customer success team to develop content that helps users maximize product value and adoption, including tutorials, best practices guides, and customer success stories.
• Partner with product management to translate technical features into engaging product messaging that speaks to customers’ pain points and needs.

Thought Leadership & Industry Presence:

• Create content that positions Catapult as the thought leader in the sports tech industry, building the company's reputation and authority.
• Lead the production of executive-level content, such as speeches, presentations, and interviews for leadership, showcasing the company’s expertise in key industry events and media opportunities.
• Support PR and communications efforts by contributing to press releases, media kits, and other content aimed at boosting the Catapult’s visibility.

Budget & Resource Management:

• Manage the creative and content budget, ensuring cost-effective use of internal and external resources to deliver high-quality campaigns.
• Oversee relationships with external agencies, freelancers, and creative partners to supplement internal efforts when necessary.

WHAT YOU’LL NEED

• 8+ years of experience in creative and content roles within a SaaS B2B environment, with at least 4 years in a leadership capacity.
• Proven track record of leading successful creative campaigns and developing compelling content strategies that drive brand awareness and engagement.
• Strong experience in sports marketing or a deep understanding of the sports industry is highly desirable.
• Expertise in multichannel content creation (written, video, visual design) with a keen eye for brand storytelling and customer engagement.
• Strong leadership skills with demonstrated experience managing and developing creative teams.
• Excellent ability to conceptualize and execute creative campaigns across digital channels, including web, social, email, and paid media.
• Ability to analyze content performance data and translate insights into actionable strategies.
• Excellent written and verbal communication skills, with the ability to translate complex ideas into engaging content.

WHY CATAPULT? 

• We have amazing people. We can promise you will work with some of the most ambitious and intelligent people in an exciting industry, and you will do some of the best work of your life.
• We encourage our people to have constructive, open and honest communication in order to make Catapult extraordinary; innovate and create smart solutions; establish a collaborative, yet challenging, environment to develop our performance and the performance of our customers.
• Our workforce spans more than 20 countries, you'll have the opportunity to work across multiple nationalities and cultures, and build your global awareness and capability 
• We value improvement and development. We are challenging ourselves to continuously grow and become a high-performance Catapult. That means we maintain a growth mindset in everything we do, and our people are always looking for ways to do things better.  There is unlimited opportunity to grow, do more, and do better.

Whether you’re interested in sports or not, you’ll have the satisfaction of knowing your work is supporting some of the most successful teams and athletes on the planet! 

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes, but don't meet every single point in our job ad, please still get in touch! We would love to have a chat and see if you could be a great addition to our team. We are building the future of sports performance. Our priority is to find the brightest talent that can add to our team culture, those who actively contribute and who are excited about what they do.

All offers of employment are subject to Catapult's positive prehire check. To find out more, please contact the Talent Partner for this role