Conviva is the first and best place to go to understand and optimize digital customer experiences. Our Operational Data Platform harnesses full-census, comprehensive client-side telemetry—capturing every aspect of customer experience and engagement across all devices and linking them to the performance of underlying services, in real time and at a fraction of the cost of alternative solutions. Trusted by industry leaders like Disney, NBC, and the NFL, Conviva revolutionizes how businesses understand customer experience and engagement, maximizing satisfaction, conversion, and revenue.
The Conviva Marketing team is seeking a strategic and hands-on leader to drive the company’s content marketing initiative. This leader will own the strategy for prioritizing and building marketing and sales content. This entails developing an asset strategy mapping to each stage of the sales cycle, writing and editing content, growing a team of content creators, and driving collaboration across the organization to ensure assets deliver the desired results. Additionally, this leader will be a champion of the Conviva brand, nurturing our ‘voice’ so we stand out in a crowded marketplace, and ensuring our brand is reflected properly across all external, customer-facing touchpoints.
This position will be based in our Foster City, CA office.
What Success Will Look Like:
- Own content-related marketing-sourced pipeline/lead generation for the company.
- Own SEO and organic traffic metrics for the company.
- Build strategy for the company’s marketing and sales content, spanning Conviva-produced and third-party-produced deliverables, and aligning with company goals and customers’ needs.
- Develop and manage a team that writes content that our customers and prospective customers want to read.
- Own all aspects of content development, including setting the strategy to prioritize asset creation based on SEO or pipe-generation requirements, aligning teams on plan, writing assets and/or leading team members and agency partners to create assets, partnering with creative teams on visual and layout, and working with other marketing team members to publish and optimize content for maximum impact.
- Present results, including impact on SEO, organic traffic, and pipegen, to company’s executive leadership.
- Champion Conviva voice and culture; be a leading member of our winning team as well as a positive contributor to our company culture.
Who You Are & What You've Done:
- BA in marketing, creative writing or other relevant focus area.
- 10+ years relevant experience, including developing marketing and sales collateral, including blogs, e-books, research, and website copy.
- Excellent communications skills.
- Passion for all aspects of content development, including writing, editing, and layout/design.
- Leadership experience building teams and managing agencies.
- Expert project management skills and proven ability to prioritize projects and deliver results in a timely manner.
- Solid executive presence – ability to prepare and present results to senior business leaders.
The expected salary range for this full-time position is $200,000 - $250,000 + equity + benefits. Compensation is determined by numerous factors such as your qualifications, experience, relevant education or training, and work location.
Privately held, Conviva is headquartered in Silicon Valley, California with offices and people around the globe. For more information, visit us at www.conviva.com. Join us to help extend our leadership position in big data streaming analytics to new audiences and markets!
Top Skills
What We Do
The Conviva Operational Data Platform is the first and only real-time stateful monitoring and analytics platform on the market empowering companies to perform real-time optimization of anything that impacts user experience across applications, networks, platforms, devices, access points, and more – connecting backend infrastructure performance to front-end revenue generation and everything in between.
Unlike current observability solutions that limit their focus primarily to infrastructure performance metrics, user-centric operational analytics gives you the capability to get a true real-time lens into everything impacting your users’ experience, enabling you to monitor, manage, and optimize their interactions like never before.
More than 250 industry leaders – including CBS, CNN, DAZN, HBO Max, Hulu, Red Bull, RTL, Sky, Sling TV, TED, Turner, and Univision – rely on Conviva to drive time-critical decisions at every level of their organization, reducing customer churn, increasing viewer engagement, driving new monetization models, and growing ROI.
In 2006, Conviva’s founders sparked a revolution that defined measurement, analytics, and user experience in streaming entertainment. Today, the company continues to push the industry forward and provide the insights and context companies need to thrive in the digital world.
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