Director, Content & Communications

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Hiring Remotely in USA
Remote
AdTech • Digital Media • Marketing Tech
The Role

About PebblePost

PebblePost is the leader in next-generation addressable marketing, enabling brands to engage decision-ready consumers across the online and offline channels, in the moments that matter via Programmatic Direct Mail.

Fueled by billions of shared first-party identity, intent, and transaction signals, PebblePost enables brands to quickly and easily engage addressable consumers with active purchase intent and measure performance across all points of sale with address-level accuracy. With powerful PebblePost modeling, analytics, and full-funnel solutions, brands can build a sustainable marketing engine, fostering profitable growth.

About the role

Our Director of Content and Communications will lead the strategy and content development for the organization. The role combines creative vision with strategic planning and execution to drive brand awareness, engagement, and revenue through high-quality, consistent content. You will work closely with marketing, product, sales, the executive team and others to ensure that content aligns with business goals, resonates with target audiences, and supports the overall marketing strategy.

You will report to the Senior Vice President, Head of of Marketing.

You will:

  • Develop a content strategy aligned with our marketing and corporate goals
  • Create and own the marketing editorial calendar
  • Establish guidelines and manage content production from concept to completion
  • Collaborate with product, sales, marketing, brand partnerships, and design teams to plan and develop long and short form content
  • Create and maintain website copy including blogs, brand and product pages
  • Develop a brand voice and tone and maintain brand integrity across all platforms
  • Manage distribution of content across all relevant channels including email, website, social media platforms etc.
  • Stay up-to-date with developments and generate new ideas to draw our audience’s attention
  • Research and implement internal and external communications strategies to build brand awareness and increase visibility
  • Track and report on the progress and success of our content and communications campaigns

You have:

  • 10+ years of experience managing content strategy and execution
  • Developed corporate content strategy from conception through execution
  • Written and edited B2B content including blogs, whitepapers, eBooks, website copy, bylines, webinars and pitch decks
  • Experience in translating complex technology into engaging, memorable, and influential content that result in a clear understanding of the company’s value
  • Partnered with sellers, account managers, and existing clients to understand the needs of prospects during all phases of the sales funnels
  • Demonstrated knowledge of writing B2B content with the fully designed end state in mind. 
  • Developed and delivered content across social media platforms
  • Managed projects in a B2B environment and partnered with other key stakeholders (design, developers, sales, brand partnerships, C-Level executives) to ensure their contribution to the overall project is understood, done to expectations, and completed in a timely manner
  • Ghostwritten executive-level communications taking into consideration their voice and style
  • Bachelor’s degree in Journalism, Public Relations, Marketing, Economics, or other relevant fields

Our Benefits

  • Remote-friendly team
  • Unlimited PTO policy
  • Comprehensive medical, dental and vision plans
  • Cell phone reimbursement program
  • Flexible spending (FSA), health savings (HSA), and pre-tax commuter accounts
  • Employee-based 401(k) program
  • Additional voluntary benefit programs available such as life, critical illness, disability, employee assistance and additional buy-up options

The salary range is a reasonable estimate based on aggregate data for all US locations. Any offered salary is determined by a wide range of factors including but not limited to; candidate location, cost of labor, market data/ranges, internal equity, internal salary ranges, applicant’s skills, prior relevant experience, certain degrees and certifications (e.g. JD/technology, for example).

Salary range: Low: $140,000 - High: $180,000

PebblePost is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.

The Company
HQ: New York, New York
90 Employees
On-site Workplace
Year Founded: 2014

What We Do

PebblePost is the world’s leading Digital To Direct Mail marketing platform, helping hundreds of brands to reach consumers at home with timely, relevant mail that activates buying decisions and drives conversions everywhere.

We are the inventors of Programmatic Direct Mail®. Our platform captures online interest and intent data, leveraging advanced targeting, algorithmic optimization, attribution and quantitative analysis to send relevant direct mail within 12-24 hours of a user expressing interest in a product or service. With 100% coverage of all US households and up to 70% match rates thanks to the proprietary data asset fueling our platform, the PebblePost Graph, this truly differentiated channel has become one of the most powerful ways for marketers to acquire and retain high-value customers at scale.

Hundreds of brands in retail, travel, financial services, non-profit, education, wellness and more are seeing unmatched results and speaking on the record about how PebblePost is helping them to break through the noise of over-saturated digital channels, and provide a more flexible and modern alternative to traditional direct mail

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