Senior Director of Product, Messaging Channels

As the Product Director of Channels, you will own the strategy, roadmap, and execution for our marketing channels: SMS, WhatsApp, and email.

You will lead a team of Product Managers, collaborating with engineering, design, marketing, and sales to deliver innovative, scalable solutions that drive growth. Your work will ensure our customers can communicate effectively with their audiences and achieve their goals.

What your day could consist of:

• Define and own the vision, strategy, and roadmap for SMS, WhatsApp, and email channels.
• Drive alignment with company goals, with a focus on innovation and growth in these critical areas.
• Lead and mentor a team of Product Managers, fostering a culture of collaboration, accountability, and continuous improvement.
• Ensure the team delivers high-quality outcomes that meet customer needs and business objectives.
• Launch and scale WhatsApp as a new product offering, ensuring seamless integration into the broader platform.
• Advance the SMS product, making it a central pillar of the company’s growth strategy.
• Lead the evolution of Postmark to maintain its position as a best-in-class transactional email product.
• Work closely with engineering, design, and data teams to define product requirements, prioritize features, and deliver exceptional user experiences.
• Partner with marketing and sales to drive adoption, user acquisition, and retention across channels.
• Communicate product vision and updates effectively to internal and external stakeholders.
• Establish and track KPIs to measure product success, including growth, engagement, and retention.
• Leverage customer insights and market research to guide decision-making and prioritize investments.

What is needed:

• 8+ years in product management, with at least 3 years in a leadership role.
• Proven success in building and scaling communication products like SMS, WhatsApp, or email.
• Strong strategic thinking with the ability to define a vision and execute effectively.
• Exceptional collaboration and communication skills, with experience working cross-functionally in fast-paced environments.
• Data-driven mindset with a focus on outcomes and measurable results.
• Deep understanding of communication technologies, customer engagement strategies, and the competitive landscape.
• Familiarity with SaaS platforms and serving small business customers is a strong plus.
• Demonstrated ability to inspire and lead high-performing product teams.
• Commitment to fostering a culture of inclusion, innovation, and excellence.

About ActiveCampaign:

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. 

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here. 

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

Perks and benefits:

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm

-Open paid time off

-Generous 401(k) matching program with immediate vesting

-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend

-Access to professional development resources through LinkedIn Learning

-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.