As a Director of Brand Partnerships within Hagerty’s events, media and entertainment division, you’ll drive Hagerty’s digital video revenue growth, event sponsorship monetization, data and insights, and develop exceptional commercial partnerships and client relationships. With your strategic thinking, client obsession, and passion for innovation, you’ll create and sell digital branded, high-impact automotive sponsorship programs across our owned & operated events. If you are an auto junkie with significant media sales background, a strong track record, and deep client relationships, we'd love to hear from you.
Ready to get in the driver’s seat? Join us!
What you’ll do
- Build strong relationships with OEM clients.
- Prospect new brands, uncover auto-endemic clients, closing new and incremental campaigns.
- Handle all sponsorship program activities including prospecting, sales and negotiation, proposal development, sponsor activations, servicing, and relationship management.
- Pitch integrated custom video solutions across long-form content, short-form social content, events, sponsorship, and media.
- Help advertisers build and implement effective campaigns, measure results, and renew /up-sell to drive revenue growth.
- Align, develop, and implement sales strategies to achieve event sponsorship revenue targets (The Amelia Concours d’ Elegance, Greenwich, Motorlux, & RADwood).
- Drive revenue across all Hagerty’s media platforms: Magazine, video, digital, FAST, social, and audio (podcasts).
- Leverage creative solutions to increase Hagerty’s win rates and ensure that we are delivering against all lines of business
- Strategically position all benefits and key selling value propositions for Hagerty’s content offerings
- Listen to investor earnings calls and stay on top of marketplace intel
This might describe you
- Extremely strong media sales experience
- Must have working knowledge audio/video/digital/social landscape and platforms
- Demonstrated track record of revenue growth & superior client interactions
- Relationships with advertising agencies and auto brands directly
- Strong negotiation skills
- Positive, detail oriented, self-starter
- Bachelor's degree or equivalent experience
- Ability to multi-task and navigate remote work environment
- Must be excellent at communication and possesses presentation skills
Other things to note
- This position can be worked as a remote position within the United States.
- Familiarity with public company requirements, including Sarbanes Oxley and key regulations, if applicable. For SOX compliant roles, responsible for designing, executing, and documenting internal controls where they have been identified as owners to prevent errors in financial reporting, processes, and business operations. Including attestation to the completeness, accuracy, and compliance of all financial reporting data, where applicable.
Say hello to Hagerty
Hagerty is an automotive enthusiast brand and the world’s largest membership organization. Along with being a best-in-class provider of specialty insurance for enthusiasts, Hagerty is also home to the Hagerty Drivers Foundation, Garage + Social, Hagerty Drivers Club, Marketplace and so much more. Committed to saving driving for future generations, each and every thing Hagerty does is dedicated to the love of the automobile.
Hagerty is a rapidly growing company that values a winning culture. We provide meaningful work for and invest in every single team member.
At Hagerty, we share the road. We are an inclusive automotive community where all are welcomed, valued and belong regardless of race, gender, age, or car preference. We are united by our shared passion for driving, our commitment to preserve car culture for future generations and our desire to make a positive impact in the world.
If you reside in the following jurisdictions: Illinois, Colorado, California, District of Columbia, Hawaii, Maryland, Minnesota, Nevada, New York, or Jersey City, New Jersey, Cincinnati or Toledo, Ohio, Rhode Island, Vermont, Washington, British Columbia, Canada please email [email protected] for compensation, comprehensive benefits and the perks that set us apart.
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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
What We Do
Hagerty was built by people who love cars. We began as a niche insurance agency offering coverage for collector cars. We’re now a global automotive enthusiast brand and the world’s largest membership organization for car lovers. It's all driven by our love for cars.
Our purpose is saving driving. We exist to fuel car culture and ultimately save driving for future generations. Our mission is building a global business to fund our purpose, create a space where team members thrive; and drive positive impact throughout the world.
Driving is who we are. Hagerty offers integrated membership products and programs with unique experiences that bring together automotive enthusiasts across the globe. We connect people who love cars through our Hagerty Drivers Club (620,000+ members), entertainment and events such as the Greenwich Concours d’Elegance, The Amelia, The Detroit Concours, Motorlux and the California Mille, as well as valuation capabilities, Hagerty Marketplace, Hagerty Media, and Garage + Social.
Hagerty is always looking for talented new team members to help us drive forward. If our purpose, mission and beliefs resonate with you, let’s talk about getting you behind the wheel
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