The Role
The Digital Marketer will manage online programs, oversee lead generation, optimize landing pages, analyze performance, and manage day-to-day online project activities, with a focus on enhancing the company's e-commerce presence.
Summary Generated by Built In
Our Client, an e-commerce company located in Farmingdale, NY, is seeking a Digital Marketer to join our fast-growing company. This is an on-site position requiring the ability to work from our Farmingdale, NY office.
Responsibilities:
- Manage the life-cycle of online programs including paid search campaigns, launch and maintenance, creative development, analytics, reporting, and optimization.
- Oversee lead generation programs from pre-program planning through post-program follow-up, tracking, and re-targeting.
- Help create concepts for landing page design, implement and optimize landing pages for conversions.
- Manage day-to-day planning and execution of activities according to the timeline.
- Continuously identify, evaluate, and iterate programs to optimize performance.
- Oversee affiliate programs
- Oversee online projects, including lead generation and/or online wholesaling and distribution.
Qualification
- Search Engine Optimization (SEO) - required
- Search Engine Marketing (SEM) - required
- E-commerce shopping carts - required
- Magento Cart
- Implementing and executing changes on the web
- Creating/Editing/Designing Banners
- Technical problem-solving skills
- Prior management experience
- 2-5 years' experience in a related field/position
- Bachelors' Degree in a related field preferred
Offer and Benefits
- Medical benefits paid vacation, personal, and sick days for full-time employees
- Business-causal dress environment
- Friendly atmosphere and supportive learning environment
- Office is easily accessible to major roadways
- On-Premise Cafeteria
Top Skills
Magento
Search Engine Marketing
Search Engine Optimization
The Company
What We Do
My Job Tank provides technology-driven education solutions aiming at delivering exceptional value for students on developing their academic and career path. We leverage our international business presence, industry expertise, and commitment to diversity to support each and every student.
