Digital Strategic Lead

Company Description

Who are we:

PopiMedia builds intuitive marketing and media technology solutions, that helps online advertisers grow their businesses through tech, campaign management and strategic insight.

We provide our clients with an all-inone service from strategy, campaign management to creating customised reports. This is powered by our proprietary ad-tech platform and driven by our expert team.

We are not an agency, but we do work with agencies to provide brands with long-term solutions which drive real business results.

As a strategic Media Lead at PopiMedia you will provide strategic media insight, thinking and direction for the clients you work on. You need to be experienced in putting together client proposals for paid social strategy, geared around client KPI’s which are primarily lead gen . You should possess strong communication and client service skills . You will need to brief in accurate and insightful briefs to your campaign managers. You will need to work closely with campaign managers to ensure campaigns are performing and work with your clients to recommend improvements; give insights and ensure campaigns run smoothly. It will be your responsibility to own the delivery and quality of digital projects for your clients based on your deep technical understanding of the client, brands, intricacies & nuances of the client, digital landscape, trends

Job Description

As a strategic Media Lead at PopiMedia you will provide strategic media insight, thinking and direction for the clients you work on.

You need to be experienced in putting together client proposals for paid social strategy, geared around client KPI’s which are primarily lead gen .

You should possess strong communication and client service skills . You will need to brief in accurate and insightful briefs to your campaign managers.

You will need to work closely with campaign managers to ensure campaigns are performing and work with your clients to recommend improvements; give insights and ensure campaigns run smoothly.

It will be your responsibility to own the delivery and quality of digital projects for your clients based on your deep technical understanding of the client, brands, intricacies & nuances of the client, digital landscape, trends

You will be responsible for the following:

High level ownership of full digital accounts.

Presenting best in class paid social media strategic proposals and recommendations to client ensuring KPIs are delivered.

Managing the day to day client relationship and ensuring best in class client service and satisfaction.

Overseeing delivery against agreed Client / Agency strategies, proposals and briefs.

Adding value to the client's business by identifying opportunities to improve current practices and campaign performance.

Deep understanding of how data and insights can be applied to enhance campaigns. § Excellent client relationships.

Management of client expectations and service delivery by being a focal point for day to day Interaction.

Identifying client growth opportunities matched to market and digital/social trends.

Business Skills:

Ability to think strategically and commercially and show client true return on investment.

Excellent understanding of paid social media strategy.

Strong presentation skills – verbal and written.

Broad understanding of all communication disciplines.

Ability to solve problems quickly and thoroughly.

Be able to effectively apply digital understanding to the creative process.

Qualifications

Educated to degree level.

Marketing qualification preferable.

Digital agency experience essential.

Excellent understanding and passion for new technology, digital and social marketing.

Paid Social media strategy experience.

You will be responsible for the following:

High level ownership of full digital accounts.

Presenting best in class paid social media strategic proposals and recommendations to client ensuring KPIs are delivered.

Managing the day to day client relationship and ensuring best in class client service and satisfaction.

Overseeing delivery against agreed Client / Agency strategies, proposals and briefs.

Adding value to the client's business by identifying opportunities to improve current practices and campaign performance.

Deep understanding of how data and insights can be applied to enhance campaigns. § Excellent client relationships.

Management of client expectations and service delivery by being a focal point for day to day Interaction.

Identifying client growth opportunities matched to market and digital/social trends.

Business Skills:

Ability to think strategically and commercially and show client true return on investment.

Excellent understanding of paid social media strategy.

Strong presentation skills – verbal and written.

Broad understanding of all communication disciplines.

Ability to solve problems quickly and thoroughly.

Be able to effectively apply digital understanding to the creative process.

Additional Information

Personal Profile:

The successful candidate will be passionate about the digital industry, highly motivated with excellent communication and problem solving skills.

The following attributes are also essential:

 Educated to degree level.

Marketing qualification preferable.

Digital agency experience essential.

Excellent understanding and passion for new technology, digital and social marketing.

Paid Social media strategy experience.

Personal Characteristics:

Client focused and specifically motivated by a desire to add value

Analytical with the ability to review campaign results, understand them and identify opportunities for improvement.

Excellent creative understanding and ability to judge creative.

Willingness to learn.

Team player.

Problem solver.

Strategic thinker.

Works well under pressure in an agile and proactive way

.