Digital Spend Optimization Coordinator

Title: Digital Spend Optimization Coordinator

Location: Hybrid - USA - Fountain Valley / Orange County - travel associated with this role too and from client and home office

Reports To: Program Director

The Role:  

J.D. Power’s Digital Spend Optimization tool is critical to helping our OEM clients manage the return on investment for digital advertising spend.  We are looking for a candidate that will help execute, monitor, and maintain the framework required with our partners. This individual will work closely with the Digital Advertising Partner Manager to help hold partners accountable and bring the best business strategy and insights to our OEM client.

The Impact You Will Have in This Role: 

The Digital Spend Optimization Coordinator role is critical to aligning multiple partners and digital advertising programs so data can be normalized and matched to a vehicle sale.

What You'll Be Doing in This Role: 

Responsibilities: 

• Manage the day-to-day execution of partner naming, URL parameters, and campaign specifications
• Coordinate with website and digital advertising partners to execute J.D. Powers Digital Spend Optimization solution.
• Setup new advertising platform accounts (ex. Google MCC) and link T3 dealer accounts.
• Work directly with our partners on establishing data flow pipeline.
• Understand and report out on OEM co-op utilization as it pertains to our managed partners.
• Work collaboratively with the broader team across the program to help craft and deliver the daily workflow. 

Leadership Responsibilities:

• Support the Digital Advertising partner manager in regular vendor partner and team meetings.
• Track and report on partner readiness and performance in meeting J.D. Power specifications.  

Qualifications of this Role: 

• Ideal candidate will have 3-5 years working directly at an OEM client in marketing, or in a digital marketing agency
• Familiarity with Google, Meta, and other digital advertising platforms
• Media and tagging experience preferred but not required
• Expertise in communication and ability to connect with a diverse range of people
• Self-starter with ability to execute deliverables on-time

The Hiring Manager says: 

I am looking for the kind of person who has a concrete understanding of media and marketing strategies.  This person has a great attention to detail to root cause issues and can communicate effectively with partner vendors to execute to specifications.   

The Way We Work: 

• Leader Led
• Remote First
• Foster Flexibility
• Reward Performance
• Time Off Matters

Company Mission  

J.D. Power is clear about what we do to ensure our success into the future. We unite industry leading data and insights with world-class technology to solve our clients’ toughest challenges.   

Our Values  

At J.D. Power, we strive to be Truth Finders, Change Makers and Team Driven - the distinct behaviors that, together, define our unique culture.   

J. D. Power is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. 

Should you require accommodations during the recruitment and selection process, please reach out to [email protected]. 

J.D. Power does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, J.D. Power has international sites and J.D. Power uses resources located throughout the world. J.D. Power may from time to time also use third parties to act on J.D. Power’s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within J.D. Power group of companies as well as to third parties acting on J.D. Power’s behalf, including also transfers to servers and databases outside the country where you provided J.D. Power with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America. If you are a California or United Kingdom resident, additional disclosures about the information we collect and how we use that information can be found by clicking here.

To all recruitment agencies: J.D. Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.