Position Summary
The successful candidate will become a part of Digital Planning team inside a business unit in one of our teams. He/she will be in charge of producing effective online media plans, based on media objectives and given a specific budget. The candidate will follow the process starting from competitive analysis, through selection of channels, optimization of scheduling to uploading on administration tools and post analysis.
Key Responsibilities
- Best-in-class media planning and buying
- Manage the day-to-day implementation and optimization of campaign activities
- Deliver competitive report and analyze campaigns results
- Buying support
- Coordination with creative agencies for adv materials
Desired Skills & Experience
- Good understanding of media tools (eg. netbox, audiweb, ADreport) and digital platform (eg. IAS, DV360, DV)
- Accuracy, precision, attention to details and meet deadlines
- 2 years related experience in Media Planning are appreciated
- Languages: fluent Italian and English
- Team working, problem solving, proactive, ownership, curiosity and open mind approach.
- Ability to multi-task, work successfully with teams
About us
Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become. We call this Cultural Velocity ™. Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance. Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.
Top Skills
What We Do
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com
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