Digital Specialist – Search & Media

Job Description:

Company Description

dentsu media

What good is an award-winning media strategy if not targeted to the correct person?

At dentsu, we hold data very near to our hearts and believe it is a powerful tool used not only to learn more about your customers, but to also discover new, untapped potential. We create meaningful media experiences for clients across major global platforms, original content production, influencer programs and gaming. We bring a cohesive, cross-channel solution to increase performance for every brand we touch.

We develop strategic performance marketing ecosystems.

• Paid search
• Paid social
• Programmatic
• SEO
• Commerce
• Affliate Marketing

We create and activate innovative media partnerships and investments.

• Media supply chain diversification
• Multicultural market research and activation
• Scalable media buying
• Influencer and micro-influencer strategy and activation

We create and optimize media-led experiences.

• Intelligent content
• Voice and assistant management
• Conversion rate optimization

Job Description

Key responsibilities:

• Support the Digital Media Marketing strategy and planning: identification of objectives, definition of audiences, identification of channels and buying types, investment split, definition of KPIs, definition of value propositions, creative contexts and conception of the strategic approach.
• Setup, implementation and structuring of campaigns on the different platforms: Google Ads, Meta, TikTok, Pinterest, Snapchat and other existing biddable platforms.
• Monitoring/optimization of digital marketing campaigns considering the defined KPIs and for different markets (national and international).
• Reporting of the results generated by Digital Marketing actions with quantitative and qualitative analysis of data.
• Client Management: managing relationships with different teams, national and international suppliers for a specific Client (one of the top national digital media advertisers).

Qualifications

• Minimum of 3 years of experience in implementing, monitoring, optimizing and reporting on paid media campaigns – search and social media platforms (mandatory);
• Proven experience in using paid media platforms, including Google Ads and Meta Business Manager (mandatory);
• Proven experience in managing multilanguage and multimarket digital marketing campaigns (mandatory);
• Native or proficient level of Portuguese (mandatory).
• Strong understanding and focus on clients' business/communication strategy, with a clear understanding of defining and controlling KPIs (Brand Awareness, Consideration, and Conversion).
• Ability to organize and meet deadlines, with strong organizational skills, attention to detail, proactivity, and team spirit.
• Good analytical and communication skills;
• Proficiency in Microsoft tools (Excel, PowerPoint, Office, etc.);
• Bachelor’s degree in management and/or marketing (preferred). 

We do not sponsor work visa.

For those who donʼt have Portuguese documents (NIF and NISS), we suggest you to search for more information at local country Social Security entities, as well as on SEF (Serviços Estrangeiros e Fronteiras), for possible roles in Merkle Portugal.

Additional information

What we offer: 

• Be part of a multi-disciplinary team, with the opportunity to improve digital marketing and strategy skills;
• Manage international paid media campaigns across various digital platforms, with opportunities to test new tools and features not available in the Portuguese market;
• Integrate with the creative team (Dentsu Creative) for comprehensive strategy development between content/creative and media;
• Client-side experience through full integration with the client’s team;
• Continuous learning and professional development opportunities.

Benefits & Perks: 

• Agile work environment
• 26 days time-off (22 days of holidays + 3 wellness days + Birthday Day off)
• 2 volunteer days for charitable activities
• Work-life balance (35-hour workweek)
• Healthcare insurance
• Full access to Dentsu Academy, on-site learning sessions
• Multiple discounts (e.g. for gym, mobile plans)

#LI-Hybrid

Location:

Lisbon -Rua General Firmino Miguel 3

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)