Digital Retention Specialist - Spanish Speaker

We are looking for a skilled Digital Retention Specialist with expertise in Bloomreach to join our marketing team. The ideal candidate will be responsible for developing and executing retention marketing strategies to enhance customer engagement, loyalty, and lifetime value. This role requires a strategic thinker with a data-driven mindset and a proven track record in retention marketing.

General: 

• Manage the digital marketing retention activities of the company partners. 

• Work according to the marketing strategy and the marketing plans, media and digital marketing mix. 

• Work according to the partners brand style guide. 

• Define and strengthen the brand's positioning, voice, and identity across all digital channels. 

• Ensure consistent brand messaging and visual identity in all marketing materials and communications. 

• Prepare weekly, monthly, quarterly and yearly reports 

Budget & Finance: 

• Responsible for the relevant parts of the end of the monthly Partners marketing & finance process. 

• Work according to the marketing budget, ensuring efficient allocation of resources across initiatives. 

• Track and report on marketing expenditures, performance, and ROI. 

Retention marketing: 

• Retention Strategy Development: 

• Develop and implement retention marketing strategies to increase customer engagement and reduce churn. 

• Utilize Bloomreach to create personalized and targeted marketing campaigns that resonate with existing customers. 

• Monitor and analyze customer behavior, segmenting audiences for more effective targeting. 

• Campaign Management: 

• Plan, execute, and optimize retention marketing campaigns across email, SMS, push notifications, Weblayers and other digital channels using Bloomreach. 

• Collaborate with the content and design teams to create compelling and relevant marketing materials. 

• Conduct A/B testing to continuously improve campaign performance and effectiveness. 

• Customer Journey Optimization: 

• Map and optimize the customer journey to ensure a seamless and engaging experience at every touchpoint. 

• Implement automated workflows and personalized communication strategies to enhance customer retention. 

• Identify opportunities for improving customer experiences and increasing loyalty. 

• Responsible for the relevant design and content deliveries.  

• Cooperate with the acquisition marketing team to allow holistic customer experience. 

• Monitor results and pro-activity performs campaign optimization retention activities to keep results within the agreed objectives. 

• In charge of relevant marketing competitive research and analysis.  

Development: 

• Be part of the team to define and develop relevant marketing and measurement tools. 

• This is a hands-on position. 

• Must – experience working with back-end solutions. Experience with segmentation tools. 

• Advantage – experience with HTML and Jinja and/or with data management tools. 

• Advantage – past experience with the Engage platform by Bloomreach.  

• Reary to work overtime with partners from different time zone. 

• Excellent written and verbal communication skills both in spanish and english

• Bachelor's degree in Marketing, Business, or a related field.  

• 3+ years of experience in digital marketing with a focus on customer retention.  

• Proven experience with online retention solutions \ platforms. 

• Proficiency in email marketing, SMS marketing, and other retention-focused channels. 

• Strong analytical skills and experience with data analysis and reporting tools. 

• Ready to travel. 

• Hybrid job. 3 day’s at the office. 

• Advanced knowledge of computers and Windows Office Programs. 

• Highly developed verbal, interpersonal, and written communication skills and able to relate to others, and maintain a friendly, professional, and courteous demeanor while assisting members and co-workers throughout the day. 

• Demonstrated accuracy with consistent attention to detail. 

• Possess independent judgment, discretion, and initiative in the absence of specific directions from management 

• Thrives in a fast-paced, dynamic work environment and can work effectively and efficiently while maintaining a high level of member service 

• Organized with excellent time-management skills