Digital Product Marketing Manager

Job Description

As a member of the Customer Marketing team, you’ll have the opportunity to make an immediate impact on the rapid growth of our company by owning, improving, and maintaining our members’ online account platform (known internally as Member Portal) and our companion mobile app. You will be involved with the full digital content release lifecycle, from feature planning to publishing workflow and performance analysis. This role will facilitate efficient operation and content management for customer marketing digital platforms, including the Member Portal (members.trupanion.com) and mobile app.

The ideal candidate is someone who has knowledge of digital platforms, an-depth understanding of project management, masterful organizational skills, a deep passion for user experience. We’re looking for someone who thrives in a fast-paced environment, provides transparent lines of communication, and can articulate opportunities for action from operational insights and reports. You must be a detail-oriented individual who can problem solve and adapt quickly.

This position is open to candidates in the Seattle area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.

You will support front-end ownership of our digital platform, our feature roadmap, and all related reporting to evaluate success. Your responsibilities include:

• Update and maintain website content for member-facing digital platforms in 3+ languages through Sitefinity CMS and app workflows
• Manage CMS migration and feature improvements in partnership with agency
• Facilitate content updates to support member content strategy, policy changes, business partnerships, and language support across member-facing digital platforms
• Oversee continuing website sustainment and optimization projects and work closely with stakeholders on UI/UX for member portal and app
• Oversee digital member journey, paying close attention to UX copy, information architecture, imagery and copy consistency, and compliance and legal requirements
• Partner with customer insights team to conduct ongoing analysis of website content performance and report on results
• Run member experience team content backlog, manage cross-functional dependencies, work prioritization, assignment, and tracking
• Manage QA testing before each web content release. Support development teams with UAT (user acceptance testing).
• Actively engage business and technical partners on production status through superb communication, project plans/timelines, content requirements and success criteria, and status reports

Experience:

• Minimum 5 years of digital project management experience or experience managing multiple marketing priorities dependent on technical systems
• Technology sprint management
• GA4
• Project management software; JIRA and Asana preferred
• Editing and publishing within a website CMS. Sitefinity experience preferred.
• Localization and multilingual user experiences

Skills, Knowledge & Abilities:

• Action-oriented with a keen attention to detail and exceptional organizational skills
• Ability to effectively support multiple projects at once and know how to prioritize against resourcing, business goals, and member needs
• Willingness to learn software/tools/methodologies including project management software, backend systems integration, marketing automation platforms, and CMS tools
• Experience fostering a positive and productive work environment and building strong rapport with colleagues
• Develop deep knowledge of our members and their needs
• Advocate for delivering an exceptional member experience
• Communicate well with various partners across the company, including Technology, Legal, and Creative
• Adapt and thrive in a fast-paced, high-growth, ever-evolving environment
• Use data to make decisions and drive performance
• Use experience to drive innovation
• HTML and CSS

Additional Information

Benefits and Perks:

• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Open, casual, pet-friendly, and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.

For more information about Trupanion, visit https://trupanion.com/about

Learn more about how Trupanion has revolutionized our industry and the reimbursement model: https://www.youtube.com/watch?v=vdWZ4KHiPTQ

Trupanion is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.

We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.