Digital Product Manager

About Us:
TMB is the community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at trustedmediabrands.com.
Location:
This role is out of our Gurgaon office. We are a hybrid culture, and you will work 2 days in office and have the flexibility to work at home.
About the role:
We are seeking a dynamic and experienced Senior Product Manager to manage our internal and external systems and tools that support our video content lifecycle and licensing business. As the product manager, you will support the video ecosystem and our licensing platform. Your main responsibilities include gathering product requirements, prioritizing feature implementations, and improving overall user experience of internal systems. Our ideal candidates should combine technical background with strong interpersonal skills. This role will report to the Sr. Product Director, Platforms & Tools.
Key Responsibilities:

• Define the product vision, strategy, and roadmap, aligning with company goals and objectives
• Conduct market research, analyze user behavior, and gather insights to identify opportunities for optimization and enhancement
• Collaborate with engineering, design, project management, and data analytics teams to develop and implement features and enhancements that improve user engagement
• Define and track key performance indicators (KPIs), analyzing data and metrics to measure success and identify areas for improvement
• Work closely with other product managers on the team, key stakeholders, and customer support teams to ensure alignment and integration of strategies and initiatives aimed at driving user engagement
• Analyze existing workflows and implement improvements for two-sided marketplace
• Prioritize the implementation of new features and set specific timelines
• Monitor industry trends and competitive landscape, incorporating insights into product strategies and initiatives
• Communicate regularly with stakeholders, providing updates on product initiatives, soliciting feedback, and addressing concerns
• Support budgets, resource allocation, and financial planning for initiatives, ensuring projects are delivered within budget constraints and with clear perspective of ROI
• Ensure proper documentation is maintained to related to areas of ownership
• Lead or assist with new projects as needed
• Champion a culture of innovation, collaboration, and excellence within the product management team

Qualifications:

• Bachelor's degree in business, marketing, engineering, or a related field
• 5 years+ of experience in digital product management
• Knowledge of project management tools such as JIRA, Trello, Asana, or others
• Experience with video asset management systems, CRMs (Salesforce, HubSpot or similar), CDPs & DMPs
• Experience working with engineering teams using Agile / Scrum software development & other common engineering best practices
• Strong analytical skills, with the ability to gather and interpret data, identify insights, and make data-driven decisions. Experience with Google Analytics preferred
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners
• Strategic thinker with a customer-centric mindset, able to anticipate market trends, identify opportunities, and develop innovative solutions
• Technical proficiency, with a solid understanding of web analytics tools, A/B testing methodologies, and conversion rate optimization strategies
• Proven ability to work in a fast-paced, dynamic environment and manage multiple priorities and deadlines effectively
• Proven leadership abilities, with experience leading cross-functional teams and driving results

About this team:
Our team optimizes and grows jukinmedia.com/licensing and leads the product strategy and implementation for internal tools and systems that support Licensing and video Production. We use creative ways to develop innovative solutions for our digital products driving benefit to the overall brand, business, and our enthusiastic users. Your influence will not only have a major impact on this team, but collectively, your work will be used and adored by millions worldwide.
Our Benefits:
We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https://www.trustedmediabrands.com/careers/.
India specific benefits

• Comprehensive Time Off policies
• Maternity and Paternity Time off
• Health Insurance & Wellness Benefits including access to OPD consultations*, Gym/Yoga studios, Teleconsultation/Telemedicine*
• Access to Mental Health Reimbursement
• Annual Sport Reimbursement and Home Office Reimbursement
• Office with in-house kitchenette

Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
This role is offered by TMB through Jukin Media India Private Limited.