Digital Product Analyst

ABOUT THE ROLE

We are hiring Digital Product Analysts across our highly specialized product teams to drive informed decision-making and optimize business strategies in the dynamic digital media space.

As a critical member of our team, you will analyze complex data sets, identify actionable intelligence, and translate findings into strategic recommendations that propel our organization forward. You will become a subject matter expert to deeply understand the end-to-end workflow, data sets, and goals to enable your ability to recommend improvements, optimizations, and bigger solutions. 

HOW YOU’LL MAKE AN IMPACT

• Strategize with the embedded team to develop a cohesive and comprehensive understanding of the key drivers of the business, and leverage that understanding to achieve goals and move the company forward.
• Ingest and aggregate key performance data, KPIs and operational data sets (for example keywords/groups, ads, bidding, creative assets, etc.) to build structured models and analysis to drive insights and actionable intelligence.
• Analyze and diagnose website performance, user behavior, traffic trends, and conversion metrics to identify patterns and provide actionable insights to drive growth, optimization, cost-cutting, and performance improvement.
• Conceptualize and utilize statistical methods and data visualization techniques to convey a compelling business case for implementing recommendations based on data insights. Begin to build relationships with the Data Science Team for advanced data modeling.
• Proactively share insights and strategic recommendations with measurable and sizable business impact, offering data-driven recommendations to optimize pages, improve user experience, and enhance conversion rates, aligning with the goals of multiple business units.
• Partner with the Yield and Data Science teams to drive decision-making via critical, time-sensitive insights about our publisher partners, ad placements, and opportunities to improve KPIs.
• Drive meaningful conversations with Data Engineering and Data Analytics to improve data access, data platform, data flow, and data accuracy.
• Pivot quickly and smoothly between high-priority projects and changing business needs based on goals.
• Foster solid working relationships with co-workers, leadership, and stakeholders to develop and maintain alignment in priorities, strategy, and vision across crucial initiatives.

WHAT YOU’LL NEED

• Experience: 3+ years of relevant work experience analyzing and optimizing website performance, user behavior, traffic patterns, and conversion metrics.
• Strong background in analytics, understanding of concepts like Statistical Significance.
• BA/BS in Mathematics, Statistics, Finance, Marketing, Economics, or a related field.
• Exceptionally high standards in communicating the results of analysis clearly and effectively.
• Strong verbal and written communication skills and confidence to deliver technical information succinctly and assertively to non-technical audiences.
• Complex problem-solving and critical thinking skills, along with a solutions-oriented mindset.
• Intermediate knowledge of Excel, including the ability to use formulas, functions, and pivot tables.

#LI-AS1

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds. 

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency. 

Gen complies with all anti-discrimination laws. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.