Digital Paid Advertising Lead

Printful is an on-demand printing and fulfillment company that helps people turn their ideas into brands and products. We empower thousands of businesses—from iconic brands like Coca-Cola and MTV to small business owners  working out of their living rooms.

Our team is at the heart of our success. You’ll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way.

If you’re motivated, forward-thinking, and have a drive for excellence, Printful is the right workplace for you.Digital Paid Advertising Lead will be responsible for developing, implementing, and optimizing advanced digital advertising campaigns across various platforms globally. This role requires a strategic thinker who’s well-versed in the latest digital marketing trends and technologies. The ideal candidate will have a strong analytical mindset, a proven track record of driving significant ROI, and the ability to manage high-budget campaigns effectively.

Your daily tasks will entail:

• Develop, execute, and manage digital advertising campaigns across platforms such as Google, META, TikTok, LinkedIn, and more

• Collaborate with the Marketing team to align campaign strategies with overall business goals

• Perform in-depth analysis and reporting on campaign performance, providing actionable insights to optimize ROAS

• Manage and allocate digital advertising budgets, ensuring efficient spending and maximum impact

• Stay updated on the latest digital advertising trends, tools, and best practices to continuously enhance campaign effectiveness

• Conduct A/B testing and experimentation to optimize creative, targeting, and bidding strategies

• Ensure landing pages are optimized for conversion rates, with a clear learning agenda in place to continuously improve conversion rate (CR%) performance

• Work closely with the creative team to develop compelling ad copy, graphics, and video content that resonates with target audiences

• Utilize advanced analytics tools (Google Analytics, Amplitude, etc.) to measure and report on campaign performance

• Manage relationships with external partners and vendors to ensure seamless campaign execution

• Prepare and present comprehensive reports and performance summaries to senior management, clearly communicating results and strategic recommendations

What we expect from you: 

• 5+ years of experience in digital advertising, with a focus on PPC, social media, and programmatic advertising

• Proven experience managing large-scale, high-budget digital campaigns with a strong ROI

• Proficiency in digital advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, and others

• Strong analytical skills with experience in using tools like Google Analytics, SEMrush, and Excel to analyze performance metrics

• Experience with A/B testing and multivariate experiments

• Strong project management skills, with the ability to juggle multiple campaigns and deadlines

Experience working in ecommerce or B2B SaaS environments and experience in Account-Based Marketing (ABM) will be considered as an advantage.

Knowledge of SEO, content marketing, and email marketing will be considered as an advantage.

What we offer:

• Monthly salary EUR 2,700–3,100 gross, depending on work experience, education, and skills

• All the resources and tools to perform your tasks (choose between Mac or Windows)

• An opportunity to work remotely or in a modern and welcoming office in Rīga

• Flexible working hours (start your day as late as 11 a.m.)

• Free and healthy lunch at the office 

• Health insurance, including a mental wellness program

• Day off on your birthday

• Gym membership

• Possibility to work abroad for 90 days each year

• Employee discounts for 300+ premium products 

• Room for professional growth (conferences, workshops, mentoring, guest lectures)

• Exciting team-building events and parties you’ll never forget! 

Printful is an equal-opportunity workplace. We’re committed to diversity and inclusion and make our hiring decisions based solely on qualifications, merit, and work experience. 

If you think you’d excel in this role, send us your resume and a cover letter in English, showing us why you’re the right person for the job!

Interested, but don’t think this is the right fit for you? Feel free to share it with friends and check out other open positions at Printful. We’re always looking for creative and driven minds to join our ever-growing team!

AS Printful Latvia (Reģ.nr. LV40203050078)