Programmatic Trader

Posted 2 Days Ago
Be an Early Applicant
New York, NY
Hybrid
Mid level
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Dotdash Meredith is America’s largest digital and print publisher.
The Role
The Programmatic Trader is responsible for managing and optimizing digital media campaigns across various platforms to meet KPIs. The role requires strategic thinking, expertise in digital advertising technologies, and strong analytical skills to enhance performance and deliver results for clients.
Summary Generated by Built In

We’re seeking a Digital Media Trader to join our D/Cipher team to help our clients achieve their business objectives using the most modern and performant cookieless technology in the market. The ideal candidate will be responsible for executing, managing, and optimizing digital media campaigns across various platforms to ensure maximum performance and ROI. This role requires a strategic thinker with a deep understanding of digital advertising technologies, data analytics, and market trends.

  • Manage a portfolio of clients and ensure they are all pacing optimally towards agreed upon KPIs

  • Work across multiple technology platforms including DSPs, Internal BI, Ad Servers, etc.

  • Provide availability, pricing, and strategy recommendations for new campaigns and find creative solutions to solve our clients advertising goals

  • Use data, analysis, and trading expertise to deliver campaign ahead of pace and maintain performance

  • Balance portfolio growth objectives with margin/profitability objectives across a variety of campaign types

  • End-to-end campaign ownership and performance monitoring

  • Use data to enhance buying decisions, resulting in overachievement vs. client- stated KPIs and internal profit objectives

  • Seamlessly communicate with commercial teams on product/capabilities positioning

What you’ll bring:

  • At least 3+ years of experience trading programmatic campaigns

  • Certifications and experience across industry leading DSP’s - TTD, Dv360, Xandr, Amazon, Stackadapt, Pulsepoint 

  • Commercial experience - clear evidence of servicing clients to a high standard in addition to working within internal commercial departments to holistically grow partnerships through delivery of performance, insight, and relationship

  • Experience optimizing towards brand and performance KPI’s – CTR, CPC, VCR, CPA, ROAS

  • Strong mathematical and analytical skills

  • The ability to work with large datasets in excel files and internal BI tools

  • Strong ability to troubleshoot, a clear systematic approach to problem solving

  • Excellent communication and presentation skills

  • A can do attitude to provide energy, drive and enthusiasm

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodation for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Top Skills

Excel

What the Team is Saying

Vlada
Brian
Nabil
The Company
HQ: New York, NY
3,500 Employees
Hybrid Workplace
Year Founded: 1996

What We Do

Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.

Why Work With Us

Dotdash Meredith has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.

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Dotdash Meredith Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
HQNew York, NY
Birmingham, AL
Chicago, IL
Des Moines, IA
Los Angeles, CA
Seattle, WA
Learn more

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