Digital Marketing Specialist

Alfa Laval is looking for a Digital Marketing Specialist

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.

About the Job:

We are seeking a dynamic and result-driven Digital Marketing specialist for our Business Unit Welded Heat Exchangers (BU WHE) within Alfa Laval's Energy Division. You will define, lead, and execute digital marketing projects within the BU, driving impactful results and fostering strong connections between sales and marketing teams.

This position is located in Lund (Sweden) and will be occasionally required to travel to other Alfa Laval sites mainly to France.

Key responsibilities for this role entail:

· Lead digital marketing programs and campaigns in close collaboration with several business stakeholders and team colleagues.

· Develop and implement channel strategies for digital channels (SEO, SEM, web, social media, email marketing, hybrid sales)

· Measure and analyze campaign and channel performance using analytics tools, continuously optimizing for better results.

· Manage and maintain our public website for BU WHE-related content, ensuring it aligns with our digital strategy.

· Drive our social media editorial strategy and publication and oversee our social media ambassador program.

· Initiate and implement new strategic digital initiatives within the BU, such as Account-Based Marketing (ABM) and marketing automation strategies.

What you know:

· Bachelor’s degree in marketing, Business, Communications, or a related field.

· 3 to 5 years of experience in digital marketing.

· Strong understanding of SEO, SEM, and paid media strategies.

· Experience with content management systems both for website and social media, as well as content planning.

· Ability to develop and implement social media, marketing automation and ABM (Account-Based Marketing) strategies.

· Proficiency in digital marketing tools such as Semrush, Google and Microsoft Ads, Hotjar, LinkedIn and Meta, Marketo, Adobe Analytics.

· Excellent analytical skills to measure and challenge channel performance.

· Proficient in English both verbally and writing.

Who you are:

· Dynamic, innovative, and willing to experiment and test new ideas.

· Excellent at communication and interpersonal skills, with the ability to work in a matrix organization and build networks.

· Analytical mindset with the ability to measure and challenge channel performance.

· Willing to grow and have a strong capacity to adapt.

· Comfortable working in an international environment.

What’s in it for you
We offer a challenging position in a global, open, and friendly environment. Your work will have a true impact on Alfa Laval’s future success. The nature of the job also means that you will cooperate closely with many different parts of our organization, building both a broad business knowledge as well as a global network of colleagues.

Assessment practicalities

We care about diversity, inclusion, and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games.

For More Information:

Aurelie Auve, Digital Customer Experience Manager, [email protected]

Tanja Sukaj, Talent Acquisition Partner, [email protected]¨

Union information

Johan Ranhög, Akademikerna, +46 46 2891664

Stefan Sandell, Ledarna, +46 46 367364

Bror Garcia Lantz, Unionen, +46 709 366985

We are looking forward to hearing from you soon so send your application without delay, and no later than 10th of May 2025. If the right candidate appears, the ad will be closed earlier. Please note, applications sent directly via email will be disregarded without notice.