Digital Marketing Specialist

Position Overview

We are seeking a dynamic and results-driven Digital Marketing Specialist with a strong focus on the digital channels to join our team. In this key role, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive traffic, and increase conversions across various online platforms. This position requires a blend of creativity, analytical skills, and technical expertise to effectively engage target audiences and achieve business objectives. This position offers an exciting opportunity to work in a fast-paced, collaborative environment and contribute to the growth and success of our organization on a global scale.

Key Responsibilities

• Global Digital Marketing Strategy
  • Develop, implement maintain comprehensive global digital marketing strategies to support brand growth and market expansion.
  • Align digital marketing campaigns with regional and global objectives while ensuring consistent messaging across all markets.
• Digital Marketing Management and Execution
  • Plan and execute digital marketing campaigns across platforms, including paid search, social media, email marketing, display advertising, and SEO/SEM.
  • Manage and optimize the company’s website, ensuring content is up to date, engaging, and localized for different markets.
  • Leverage analytics tools (e.g., Google Analytics, Salesforce.com) to monitor campaign performance, generate insights, and refine strategies.
• Content Development
  • Collaborate with content creators and designers to produce high-quality, engaging content tailored for various digital channels and target audiences.
  • Localize and adapt marketing materials to resonate with diverse global audiences.
  • Manage and maintain content schedule.
• Social Media Management
  • Oversee global social media strategy, including planning, content creation, and performance tracking.
  • Monitor emerging trends in digital and social media to ensure the company remains at the forefront of innovation.
• Cross-Functional Collaboration
  • Partner with regional marketing teams, product management, and sales teams to ensure cohesive marketing efforts and message alignment.
  • Collaborate with external agencies and vendors to enhance marketing efforts and execute specialized campaigns.
• Market Research and Analysis
  • Conduct market research to understand customer preferences, competitive landscapes, and emerging trends.
  • Provide insights to inform product positioning, campaign development, and long-term marketing strategies.

Qualifications and Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in global marketing, digital marketing, or a related role.
• Proven expertise in digital marketing, including SEO, SEM, PPC, email marketing, and social media advertising.
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, AI platforms, Email Marketing Platforms).
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously.
• Exceptional written and verbal communication skills.
• Experience working in a global or multicultural environment is a plus.
• Knowledge of additional languages is an advantage.

Who we are: 

Mold-Masters is a global leader in the plastics industry. We design, manufacture, distribute, sell and service highly engineered and customized plastic processing equipment and systems. Our hot runners, temperature controllers, auxiliary injection and co-injection systems are utilized by customers of all sizes in every industry, from small local manufacturers to large worldwide OEM manufacturers of the most widely recognized brands. Over the course of our 50+ year history, we've built our reputation on delivering the best performance through our broad range of innovative technologies that optimize production to enhance molded part quality, increase productivity and lower part cost. Unlock your operations' full potential with Mold-Masters. Mold-Masters is an Operating Company of Hillenbrand.

Hillenbrand (NYSE: HI) is a global industrial company that provides highly-engineered, mission-critical processing equipment and solutions to customers in over 100 countries around the world. Our portfolio is composed of leading industrial brands that serve large, attractive end markets, including durable plastics, food, and recycling. Guided by our Purpose — Shape What Matters For Tomorrow™ — we pursue excellence, collaboration, and innovation to consistently shape solutions that best serve our associates, customers, communities, and other stakeholders. To learn more, visit: www.Hillenbrand.com.
EEO: The policy of Hillenbrand Inc. is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status.  Additionally, Hillenbrand Inc. and our operating companies are committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] .  In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.  At Hillenbrand, everyone is welcome to apply and "Shape What Matters for Tomorrow".