Digital Marketing Specialist

Posted 19 Days Ago
Houston, TX
Junior
Marketing Tech
The Role
As a Digital Marketing Specialist at HexaGroup, you'll manage HubSpot-driven campaigns, optimizing them from conception to launch, while providing performance insights. You'll conduct keyword research, align strategies across departments, and maintain industry knowledge.
Summary Generated by Built In

Company Description

HexaGroup is a B2B digital marketing agency for businesses serious about optimizing their growth. We are Inbound and ABM specialists and have built our reputation around our team spirit and strong processes. We are a member of BBN The World #1 B2B Agency. 

Job Description

You'll oversee HubSpot-driven digital marketing campaigns, handling creation, management, optimization, and reporting in collaboration with our digital marketing team.

Duties include:

  • Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch as part of our team

  • Defining, measuring, evaluating, and reporting relevant KPIs. 

  • Working cross-departmentally to align campaign strategies and goals across the organization

  • Providing ongoing actionable insights into campaign performance to relevant stakeholders

  • Conducting keyword and website research, ad grouping, and audience targeting

  • Maintaining knowledge of industry best practices and new technologies


Qualifications

  • 2-5 years of search engine marketing (SEM) experience 

  • 2-5 years of experience with HubSpot and inbound marketing methodology

  • Certifications in Google Ads, Google Analytics

  • Strong knowledge of reporting tools and dashboards such as Databox or MS Power BI

  • Effective writing, verbal communication and presentation skills

  • Strong analytic skills and ability to relate results to client business objectives 

  • Proficient project management skills

  • Able to multitask, organize, prioritize and structure workload

Additional Information

All your information will be kept confidential according to EEO guidelines.

Top Skills

Google Ads
Google Analytics
Hubspot
The Company
Houston, TX
30 Employees
On-site Workplace
Year Founded: 2004

What We Do

HexaGroup is a digital marketing firm with an award winning team of software engineers, web developers, visual communicators and graphic designers.

We've spent our first decade blending our skills to create unique and effective solutions for our clients.

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