Digital Marketing Specialist I

Posted 11 Hours Ago
Be an Early Applicant
Aguascalientes
Mid level
Logistics • Other
The Role
The Digital Marketing Specialist I is responsible for developing and executing digital marketing campaigns, optimizing the company's online presence, and using data-driven insights to enhance communication strategies. Key duties include digital campaign management, content management, analytics reporting, SEO/SEM optimization, audience targeting, and collaboration with stakeholders to boost brand visibility and drive business growth.
Summary Generated by Built In

Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities.

 

Digital Marketing Communication Specialist with strong analytical skills to join our marketing team. The candidate will be responsible for developing and executing digital marketing campaigns, optimizing our online presence, and leveraging data-driven insights to improve communication strategies. This role is crucial in enhancing our brand's visibility, engaging our target audience, and driving business growth through strategic digital communication.

Key Responsibilities:

  • Digital Campaign Management
  • Content Creation & Management
  • Analytics & Reporting
  • SEO & SEM Optimization
  • Audience Segmentation & Targeting
  • Collaboration & Stakeholder Management

Qualifications:

Bachelor’s degree in marketing, Communications, Business, or a related field.

3+ years of experience in digital marketing, with a strong focus on communication and analytics.

Proficiency in digital marketing tools and platforms (e.g., Google Analytics, HubSpot, SEMrush, LinkedIn, Marketo, Highspot).

Strong analytical skills with the ability to interpret data and provide actionable insights.

Excellent written and verbal English communication skills, with a keen eye for detail.

Experience with SEO/SEM strategies and tools.

Creative thinker with a strategic mindset and a results-driven approach.

Preferred Qualifications:

Experience in B2B marketing.

Familiarity with marketing automation tools (e.g., Marketo,).

Certification in Google Analytics, Google Ads, or similar

Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.

Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.

Top Skills

Google Analytics
Highspot
Hubspot
LinkedIn
Marketo
Semrush
The Company
HQ: Bloomington, MN
14,000 Employees
On-site Workplace
Year Founded: 1915

What We Do

Donaldson Company helps solve some of the world's most complex filtration and contamination control challenges, and is one of the largest global providers of unique filtration technologies and high-quality filters and parts. Our filtration technologies and products are used every day, in a variety of industries and environments, including aerospace, agriculture, construction, food and beverage, manufacturing, mining, power generation, transportation and many more. Key to our success, our 14,000 employees support customers at sales, manufacturing and distribution centers from over 140 locations on six continents.

The filtration market continues to grow. Customers'​ needs for filtration solutions continue to evolve. And the opportunities for our products and our people continue to expand.

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