Digital Marketing Product Manager, Card's Acquisition

About this role:

Wells Fargo is seeking a Lead Product Manager in Credit Card's Acquisition Digital Marketing within Consumer Lending. In this role, the new product manager will be responsible for establishing and executing on strategies for Credit Card Digital Marketing capabilities that drive acquisition and improve customers’ digital experiences. This individual should have extensive experience delivering value through the product operating model (owning discovery, delivery, and post-delivery monitoring and ongoing enhancements). They will collaborate closely with campaign managers, business stakeholders, technology, external partners and other stakeholders to identify solutions that achieve target state and meet business objectives. Important to success will be a strong understanding of digital marketing platforms and financial services marketing.

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In this role, you will:

• Execute on and deliver a strategic set of priorities that meet target state and embody true product management principles of design, build, test and measure
• Lead complex initiatives including new capability onboarding and enhancements of existing capabilities that enable best in class digital customer experiences that drive acquisition
• Own the roadmap by guiding cross-functional teams in sequenced, efficient delivery of strategically significant deliverables
• Translate business and marketing requirements into logical and actionable building blocks for a variety of teams to execute
• Implement change delivery solutions for the capability process
• Oversee risk management throughout the process to meet deliverables and drive new initiatives
• Collaborate and consult with managers, stakeholders, scrum masters, project managers, vendors and delivery team to resolve issues and achieve project goals
• Lead projects, cross-functional teams, or serve as a mentor to less experienced staff
• Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
• Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer

Required Qualifications:

• 5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 3+ years of experience with the financial capabilities including onboarding, integrations, deployment and ongoing management 
• 3+ years of experience managing CMS-driven test and learn optimizations
• 3+ years of experience working with Kanban development including experience with one or more tools used for tracking user stories or backlogs, such as Confluence or Jira
• 3+ years of experience in financial services including but not limited to credit card and/or co-brand cards
• Experience creating efficiencies and increasing productivity to enable speed to market
• Ability to develop partnerships and collaborate with other business and functional areas
• Ability to exercise independent judgment and creative problem-solving techniques
• Excellent verbal, written, and interpersonal communication skills including dynamic story telling for executive level presentations
• Knowledge and understanding of business requirements analysis including identification of alternative solutions and associated tradeoffs
• Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
• Demonstrated track record of effective influencing and collaboration at all levels
• Exceptional problem solving abilities
• Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
• Excellent oral communication skills with ability to clearly communicate results

Job Expectations:

• This position offers a hybrid work schedule

This position is not eligible for Visa sponsorship.

Posting Locations:

• 550 S Tryon St - Charlotte, North Carolina 28202
• 2200 Concord Pike - Wilmington, Delaware 19803
• 2600 S Price Rd - Chandler, Arizona 85286
• 150 E 42nd St - New York City, New York 10017
• 10 S Wacker Dr - Chicago, Illinois 60606
• 333 Market St - San Francisco, California 94105
• 250 E John Carpenter Frwy - Irving, TX 75062
• 114 N Beaumont St Bldg D - Saint Louis, Missouri 63103
• 800 S Jordan Creek Pkwy - West Des Moines, Iowa 50266

Required locations listed above.

Salary range is determined by location of the job. May be considered for a discretionary bonus.

Please note: Job posting may come down early due to volume of applicants.

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$84,000.00 - $179,200.00

Posting End Date:

18 Mar 2025

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.