Come join Deepwatch’s team of world-class cybersecurity professionals and the brightest minds in the industry. If you're ready to challenge yourself with work that matters, then this is the place for you. We're redefining cybersecurity as one of the fastest growing companies in the U.S. – and we have a blast doing it!
Who We Are
Deepwatch is the leader in managed security services, protecting organizations from ever-increasing cyber threats 24/7/365. Powered by Deepwatch’s cloud-based security operations platform, Deepwatch provides the industry’s fastest, most comprehensive detection and automated response to cyber threats together with tailored guidance from dedicated experts to mitigate risk and measurably improve security posture. Hundreds of organizations, from Fortune 100 to mid-sized enterprises, trust Deepwatch to protect their business.
Our core values drive everything we do at Deepwatch, including our approach to tackling tough cyber challenges. We seek out tenacious individuals who are passionate about solving complex problems and protecting our customers. At Deepwatch, every decision, process, and hire is made with a focus on improving our cybersecurity solutions and delivering an exceptional experience for our customers. By embracing our values, we create a culture of excellence that is dedicated to empowering our team members to explore their potential, expand their skill sets, and achieve their career aspirations, which is supported by our unique annual professional development benefit.
Deepwatch recognition includes:
- 2023, 2022 and 2021 Great Place to Work® Certified
- 2023 and 2022 Forbes America’s Best Startup Employers
- 2023 and 2022 Fortress Cybersecurity Award
- 2023 $180M Series C investment from Springcoast Capital Partners, Splunk Ventures, and Vista Credit Partners of Vista Equity Partners
- 2022 Cigna Healthy Workforce Silver Designation
- 2022 Cybersecurity Excellence Award for MDR
Digital Marketing Manager
This job is available to work in one of our hub locations: CA (Bay area) or Austin, TX and will be hybrid.
We are seeking an innovative, creative, and passionate Digital Marketing Manager to lead our digital advertising and account based marketing efforts. The Digital Marketing Manager will oversee and manage Deepwatch SEM programs, media planning, and paid social marketing initiatives. You will manage the agencies, oversee online advertising programs and continually improve upon the return on investment for each initiative. This is an opportunity to work with a collaborative and fun team, gain a broad perspective, and make an impact in a high-growth company and an exciting corner of the cybersecurity space.
The ideal candidate will be highly analytical, well-organized, have strong communication skills, possess a passion and curiosity for digital marketing and media, a quick learner and a consummate multi-tasker. Successful candidates will have a history of creating compelling content, a deep understanding of digital marketing platforms and trends, and a strong sense of what works.
In this role, you’ll get to:
- Develop, create and optimize Deepwatch’s paid search programs.
- Lead the global strategy and execution of SEM.
- Manage campaigns for display, remarketing, search and paid social promotions
- Create strategy, implement, track, analyze and optimize paid campaigns across Google AdWords, Display, Facebook, Bing, Twitter, LinkedIn, and YouTube platforms
- Develop and manage the day-to-day execution of the digital marketing plan, with a focus on incremental return on ad spend and new customer acquisition
- Conduct keyword discovery, testing, and optimization; build and execute keyword expansions to drive accelerated program growth
- Measure, report and act on the performance of digital marketing efforts and campaigns
- Develop and implement testing strategies to improve campaign response/marketing ROI
- Provide performance analysis and make spend shift / optimization recommendations across all channels
- Champion best practices regarding the measurement of ad effectiveness, especially as it relates to marketing effectiveness and multi-channel campaign optimization
- Identify and initiate new campaigns based on analysis of past performance
- Ability to negotiate contracts and manage external agencies and vendors
- Cross-functional collaboration with various internal teams, including product marketing, marcom/branding, PR, and external agencies – ensure full sales and marketing alignment
- Work with digital marketing agency to optimize and expand upon existing campaigns
- Work with internal creative team to design ads used for display marketing
- Budget development, management, and adherence
- Build campaign automation; develop appropriate workflows, forms, and other
- automation, in support of the marketing team’s goals and objectives
- Provide analytics, reporting, and drive insight. Develop marketing dashboards and
- reports to track KPIs and measure program ROI.
- Build and implement automation for processing and passing leads to the sales
- development representatives (SDRs) and channel partner team
- Refine lead scoring and account scoring
- Collaborate on and optimize drip campaigns, nurture flows and automation rules in Pardot
- Manage data integrity and data compliance
- Work with Salesforce admins to ensure data is flowing consistently and accurately and
- to ensure data governance.
- Research and suggest new tools and solutions to better manage data and processes
To be successful in this role, you’ll need to:
- Hold a Bachelor’s degree in Marketing, Business, or related field (MBA preferred) or equivalent work experience
- Have expertise in adwords, bid management tools, Google Analytics, Facebook and other social media platforms.
- Be experienced in managing digital campaigns to acquire and engage users throughout the funnel
- Have successfully managed agencies
- Demonstrate an understanding of and proven implementation of analytics best practices
- Proven track record of developing and implementing rigorous test and control programs
- Understand the interplay between online/social and traditional channels
- Demonstrated success in utilizing analytics to provide strategic recommendations and drive concrete action
- Have excellent analytical skills with a proven ability to drive the evolution of a program through the application of data insights
- Manage multiple projects simultaneously
- Communicate in a clear and concise manner, both verbally and in writing, with the ability to distill complex ideas into easily understandable stories
- Be highly organized and detail-oriented, with a strong eye for creating high-caliber digital content
- Solve problems creatively in a fast-paced environment; take initiative to achieve results; meet short deadlines; and maintain a positive attitude
The anticipated salary range for this role is $151,500 - $168,500 OTE + stock options + benefits. Actual compensation may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level.
What We Offer:
Deepwatch is excited to provide benefits designed to support team members and their families. Including:
- Medical, dental, vision, and disability insurance
- Flexible Time Off (FTO), 9 company holidays, sick leave and 8-Weeks Paid Parental Leave
- Unique professional development benefits, starting at $3,000 annually
- Wellness contests and monthly educational programs
- 401(K) retirement program with employer match
- Learn more here: Deepwatch Benefits
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. Please review our DEI Statement here.
Deepwatch welcomes and encourages applications from people with disabilities and accommodations are available on request for candidates taking part in all aspects of the selection process. Please inform your recruiter or contact [email protected] for further information.
All Deepwatch employees are expected to:
- Be interested in and able to work remotely from a home office when not at a corporate office
- Pass a pre-employment background and drug screen in accordance with applicable laws
Deepwatch is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, marital status, sexual orientation, gender identity, genetic information, protected veteran status, or any other characteristic protected by law. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
By submitting your application, you agree that Deepwatch may collect your personal data for recruiting, global organization planning, and related purposes. The Deepwatch Privacy Policy explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Deepwatch’s use of your personal information.
Top Skills
What We Do
Advanced managed detection and response to secure the distributed enterprise
Managed Detection & Response
Our Managed Detection and Response (MDR) Services provide 24/7/365 threat monitoring, alerting, validation and proactive threat hunting. We provide comprehensive management of a suite of best-in-class security technologies and tightly integrate those with our innovative cloud SecOps platform and Deepwatch IP and applications to deliver unparalleled outcomes. The result is that we only alert you to the most sophisticated security incidents. Merging our SecOps platform with relentless customer service, we’re redefining the way managed security services are delivered.
Our Approach
Deepwatch MDR cyber security delivers an innovative, white glove solution for maintaining an updated view of information security risks across your organization. We provide senior leaders, IT and security personnel with around-the-clock monitoring of your organization’s assets using event monitoring of logs, automated mapping of use case data (SOAR), automated response and human contextual analysis, incident alerting and response, incident case management and threat hunting. What’s more, we assign a named Deepwatch team of experts to each customer — known as our Squad Model. This model ensures continuity in context, providing seamless coverage of all aspects of monitoring our customers’ security operations.
Customers build strong relationships with our team, and know who to call for support, collaboration, and to resolve issues. As a result, we are hyper responsive and we partner closely with you to continually enhance your security posture and network defenses.
Endpoint Detection and Response Management
Complete solution for your security operations from endpoints to SIEM
Unified visibility, detection, and remediation of threats with best-in-class endpoint detection and response (EDR) technologies integrated with one cybersecurity platform.
Vulnerability Management
Your business is only as strong as your security posture. Our continuous Vulnerability Management Services serve as a baseline for us to collaborate to discover the critical assets, threats and vulnerabilities relevant to your organization. Deepwatch provides the people, process and technologies to fully or partially administer vulnerability management programs that fit your unique needs and requirements.
Why Work With Us
Our collaborative culture and remarkable growth provide limitless opportunities to grow personally and professionally while enjoying what you do. Our unique, fully remote (from inception) work environment is developed with employee needs in mind, giving you the flexibility and benefits to take your cybersecurity career where you want.
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