Job Title: Digital Marketing Manager
Location: 2 days per week (team day Wednesday) in MOMA HQ in Camden (NW1 7HP)
What we’re looking for…
We’re hiring a Digital Marketing Manager to help accelerate the growth of the MOMA brand. We have huge ambitions to make MOMA the UK’s most loved challenger brand in oat milk and cereals by 2030, and with a significant brand relaunch planned at the end of 2024 it’s a really exciting time to join the team.
You’ll be a key member of the marketing team, reporting to the Marketing Director you will focus on building the brand through our digital touchpoints including planning and executing digital marketing campaigns, managing our website and newsletters and driving sales through our webshop. You’ll also be working closely with our Amazon account manager to ensure we have first class marketing support, as well as managing our retail Brandbank content.
Your responsibilities will include...
- Performance Marketing – drive Webshop sales through the planning, execution and optimisation of SEO, paid ads and paid social, email marketing and partnerships
- Amazon – partner with our Amazon Account Manager to drive sales by developing and implementing effective strategies that drive traffic and increase sales on the Amazon platform through media, digital merchandising, and branded content
- Digital Content Creation – manage the relationship with agencies and content creators to create video content, photography and copy that will drive the brand funnel
- Digital Asset Management – ensure all digital assets and copy are up to date and well organised, including content for the Webshop, Brandbank and all product shots for presentations
- Website Management – manage website design and content to ensure it best showcases the brand and engages and informs consumers and customers
- Analytics and Reporting: Utilise web analytic tools such as Google Analytics to monitor and analyse performance, user behaviour, and campaign effectiveness; generate regular reports to inform decision-making
What you’ll bring...
- Mid-level digital manager in a similar role, either client or agency side
- Experience with Shopify, Google Analytics, Meta, Google Ads and Klaviyo
- SEO and PPC experience
- Proficiency in using analytics tools (e.g., Google Analytics, Amazon Analytics) to track performance and derive insights.
- Experience in agency management and content creation
- Self-motivated and able to work autonomously
- A good team player with great communication skills.
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
- 29 days holiday
- Free MOMA products throughout your working day
- Pension
- Annual salary review
- Ongoing professional development
And much more!
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 14th November 2024.
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
Top Skills
What We Do
We are a UK-based branded multi beverage business that is ambitious and value driven, with strong consumer focus,. We are brand owners and builders, offering a diverse and differentiated portfolio of brands that people love.
The company was established over 145 years ago in Scotland.
At our core is the Barr Soft Drinks division, home to some of the UK’s most loved soft drinks brands.
Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, Barr Soft Drinks’ brands offer people a choice of great tasting products and bring exciting innovation to the market, available across multiple channels.
Our FUNKIN business operates within the exciting and growing cocktail market. Real fruit means authentic taste and FUNKIN believes that to shake the best cocktail you have to use the best ingredients. That’s why they use the best fruit to create their premium products, famous amongst top bartenders. Now the UK’s number 1 cocktail brand FUNKIN provides innovative and unique purées, syrups, mixers and ready to drink cocktails, for behind the bar and at home.
Our BOOST business is always looking for new trends and to appeal to the evolving tastes of drinkers. Proud to offer an exciting range of flavours across several functional drinks categories - Energy Stimulation, Sport and Iced Coffee - BOOST enjoys a very strong position within the UK independent retail channel and has an exclusive sales and distribution partnership with the fruit drinks brand RIO.
MOMA uses a blend of the highest quality wholegrain jumbo oats that give its oat drinks a full-bodied flavour and its porridge a distinctively creamy texture. MOMA believes in crafting simple, natural ingredients into food and drink that tastes.
AG Barr’s simple, effective and profitable business model - making, moving, marketing and selling - is supported by strong partnerships, talented people and responsible actions.
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