We are seeking an experienced Digital Marketing Manager – Paid Media Campaigns to drive the success of our digital advertising efforts for a client in the insurance business. The ideal candidate will excel in developing, managing, and analyzing performance-driven paid media campaigns while leveraging advanced digital marketing insights and best practices.
Key Responsibilities
- Paid Media Strategy: Develop and execute cross-platform paid media campaigns, including search (PPC), display, social media ads, and programmatic advertising, to drive traffic, conversions, and customer acquisition.
- Campaign Analytics & Insights: Monitor campaign performance metrics such as CPC, CPM, CTR, ROAS, and CPA using tools like Google Analytics, Google Tag Manager, and platform dashboards. Generate actionable insights to improve overall campaign effectiveness.
- Budget Management: Allocate and optimize budgets across campaigns to maximize ROI and minimize wasted spend.
- Digital Campaign Analysis: Conduct in-depth performance analysis of campaigns using attribution models, audience insights, and channel-specific metrics to refine targeting and messaging strategies.
- A/B Testing: Design and execute A/B and multivariate tests for ad creatives, audience segments, and landing pages to boost engagement and conversion rates.
- Data-Driven Targeting: Use advanced audience segmentation, remarketing strategies, and lookalike audiences to reach and convert high-value prospects.
- Collaboration: Partner with content, creative, and product teams to ensure alignment between campaigns and brand messaging, and to develop high-quality, engaging ad content.
- Optimization: Leverage tools like Google Ads Editor, Facebook Ads Manager, and bid management platforms to continually refine bids, placements, and targeting.
- Market & Trend Analysis: Stay ahead of industry trends, platform updates, and new ad formats to identify growth opportunities and maintain competitive advantage.
- Experience:
- 3-5 years of hands-on experience managing and analyzing paid digital campaigns, preferably in the insurance or pet industry.
- Proven success in scaling campaigns with measurable performance improvements.
- Technical Expertise:
- Proficiency in using ad platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager) and analytics tools (Google Analytics, Data Studio, Tableau).
- Expertise in tracking and analyzing digital campaign performance using UTM parameters, pixel implementation, and event-based tracking systems.
- Analytical Skills: Advanced knowledge of digital marketing KPIs, attribution modeling, and customer journey analysis.
- Strategic Thinking: Ability to create data-driven strategies that align with overall business objectives and deliver strong ROI.
- Creativity: Strong ability to collaborate with creative teams to develop compelling ad creatives and messaging.
- Certifications: Google Ads Certification, Meta Blueprint Certification, or other relevant credentials are a plus.
- Education: Bachelor’s degree in Marketing, Business, or a related field preferred.
What Sets You Apart
- Experience with insurance or pet-focused digital marketing campaigns.
- Expertise in tools like Adobe Analytics, SEMrush, or HubSpot.
- Familiarity with compliance and regulations in digital advertising within the insurance industry.
- Passion for pets and understanding of pet owners’ needs and preferences.
Compensation
For individuals assigned and/or hired to work in Colorado, Sand Cherry Associates is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to the State of Colorado and takes into account a wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and delivery model. This is a long-term consulting engagement, with an hourly range of $70-$80/hr. Years of experience, level of education, geographic location, unique skills/qualifications for the specific role and potential certifications can be key factors in the final compensation for this role.
Our team is unique — we are passionate about what we do. At Sand Cherry, our Consultants know they are impacting and shaping our clients’ industries. We recognize our employees for their contributions. Our culture is one of the most friendly and communicative in the consulting industry. Sand Cherry is not a top-heavy organization. We offer the opportunity to be part of a digital workforce. Discover the experience that only comes with self-responsibility in the workplace. Our team members manage their own workloads and are expected to deliver exceptional work for our clients. Professional career growth is one of our main priorities, as we affirm that investing in our Consultants and empowering our people will also deliver the best results and value for our clients.
Top Skills
What We Do
Sand Cherry is a team of experienced management consultants and proven industry leaders, bringing real world experience allied with a wealth of knowledge to meet each of our clients’ specific needs. Our experience gives us thorough understanding of industry leaders, players, dynamics, and systems — we are ready to “hit the ground running” for your business from day one. Our skill set combines strategy, marketing, product and operations expertise to ensure we provide clients with best-in-class business strategies, developing solutions for operational issues and leading major tactical initiatives. Our work touches every facet of our client’s businesses from customer experience to business operations and beyond.
Sand Cherry consultants have designed and deployed solutions for some of the top names in the broadband & cable industries. Our expertise enables us to step into your business, integrate with your team, and begin making progress on your critical initiatives. Sand Cherry consultants apply our strategic insights and experience to improve your operations. Our team utilizes data-driven, market-tested approaches that will drive results for your business. We integrate with your team and apply our experience and skill to start making an impact immediately.
