LOCATION: Remote -UT
OVERVIEW
You will focus on technology administration, optimization, and maintenance for the Health Division’s Clinical Effectiveness business by working with stakeholders throughout the marketing organization. You will leverage a combination of technical knowledge, marketing skills, and quality assurance.
You will rely up on your knowledge of Marketo. Including campaign support, program/target list/email/landing page setup, quality control, optimization, and reporting. You may also be involved with testing, learning, and optimizing content and user experiences.
RESPONSIBILITIES
- Serve as the Marketo and Marketing Operations SME. Responsible for all things related to Marketo and the setup and activation of programs, campaigns, integrations, automation, reporting, etc. Manage the MarTech stack and responsible for the overall health.
- Lead the planning, execution, and continuous optimization of B2B marketing campaigns, ensuring alignment with broader business objectives and growth goals.
- Foster cross-functional collaboration between Marketing, Sales, and other key stakeholders to enhance marketing and sales alignment, utilizing CRM and automation tools to streamline workflows and maximize efficiency.
- Partner with Sales, Marketing, and Operations to architect and implement Account-Based Marketing (ABM) driven programs, and systems that support sustainable growth and deliver high-value outcomes.
- Evaluate the latest marketing trends, technologies, and best practices, championing innovation and transformation to stay ahead of the curve and improve operational excellence.
- Ongoing nurture flow build and reporting, lead scoring model changes and improvements, list import improvements, system integrations, best practice audits.
- Lead the development and execution of strategic marketing automation and operational excellence initiatives, using Marketo to drive measurable business impact.
- Management of MarTech stack, including Marketo, ON24, 6Sense, and more.
QUALIFICATIONS
Education: Bachelor’s degree in communications, Journalism, Marketing, English, or related field preferred, or equivalent communications experience.
Experience:
- 7+ years in marketing
- Experience building, maintaining, and improving the marketing technology stack for a Software business.
- Proficiency in a wide variety of digital marketing tools and platforms, including social media management, email marketing, content marketing, ABM, CRMs, and analytical tools.
- Analytical skills to interpret data and generate insights for optimizing campaigns and strategies.
Preferred:
- Experience with Marketo, SFDC, ON24, DemandBase, 6Sense, Sitecore, Zapier, and Google Analytics is a plus.
Top Skills
What We Do
Wolters Kluwer (www.wolterskluwer.com) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
Founded in 1836 and headquartered in Alphen aan den Rijn, the Netherlands, the company serves customers in over 180 countries, maintains operations in over 40 countries and employs 18,600 people worldwide.
Wolters Kluwer reported 2019 annual revenues of €4.6 billion. Listed on Euronext Amsterdam, Wolters Kluwer shares (WKL) are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).
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