Location: Athens, Greece (Hybrid) | Type: Full-time
About TOPOSOPHY
At TOPOSOPHY, we help destinations, cities, and businesses rethink the future of places and experiences. Our expertise spans place branding, tourism strategy, urban development, sustainability, and cultural innovation.
We don’t just follow trends—we set them. Our marketing approach blends strategic storytelling, cutting-edge digital tools, and performance-driven campaigns to engage tourism boards, policymakers, urban planners, and cultural leaders worldwide.
Now, we are looking for a Digital Marketing Manager who can own, execute, and optimize digital campaigns that drive business growth, audience engagement, and brand positioning.
About the Role
As Digital Marketing Manager, you will be responsible for developing and executing digital marketing campaigns across multiple channels, ensuring that our strategies are data-driven, performance-focused, and aligned with Toposophy’s business objectives.
You will work closely with content creators, designers, and business development teams to ensure that our digital presence is strong, strategic, and engaging.
Key ResponsibilitiesCampaign Development & Execution
- Design and implement multi-channel digital marketing campaigns, including email marketing, paid media, and social media.
- Optimize Google Ads (Performance Max), Meta, LinkedIn, and emerging paid platforms for maximum ROI.
- Develop content strategies that align with SEO and SEM best practices to increase website traffic and engagement.
- Lead A/B testing, audience segmentation, and performance analysis to improve campaign effectiveness.
SEO & Website Performance
- Implement and oversee SEO strategies to enhance visibility in search engines (Google SGE, voice search, Zero-Click results).
- Analyze website traffic and performance using tools like Google Analytics, Google Tag Manager, and heatmaps.
- Work with developers to optimize website performance, conversion rates, and user experience.
Social & Content Marketing
- Manage and grow TOPOSOPHY's digital presence across LinkedIn, Instagram, TikTok, and industry-specific platforms.
- Develop and implement organic and paid social media strategies, ensuring content resonates with key audiences (tourism boards, policymakers, and cultural leaders).
- Collaborate with content creators and designers to develop engaging blog posts, reports, white papers, and visual storytelling.
Marketing Automation & CRM
- Manage email marketing campaigns, ensuring audience segmentation, automation, and A/B testing are in place for lead nurturing and conversion optimization.
- Work with marketing automation tools (HubSpot, Marketo) to drive audience engagement and retention.
- Develop customer journey strategies that turn prospects into engaged community members.
Data & Performance Optimization
- Monitor marketing KPIs and provide data-driven insights to optimize campaigns and improve ROI.
- Build and manage dashboards to track performance, user engagement, and attribution models.
- Stay ahead of emerging digital marketing trends, ensuring Toposophy remains at the forefront of destination marketing innovation.
- 7+ years of experience in digital marketing, performance marketing, or growth marketing.
- Expertise in SEO, paid search, and paid social (Google Ads, Meta, LinkedIn, TikTok).
- Hands-on experience with Google Analytics, Tag Manager, HubSpot, and marketing automation tools.
- Strong understanding of HTML, CSS, JavaScript, and web development frameworks (preferred but not required).
- Knowledge of Adobe Creative Suite for basic content editing and campaign creative.
- Proven ability to manage teams, agencies, and digital marketing budgets.
- Competitive salary and private health insurance
- Work on high-profile events, trade shows, and brand activations in Greece and internationally
- Career growth and mentorship in a fast-paced, dynamic environment
- Hybrid work model with flexibility to work remotely when needed
- Professional equipment allowance
- Professional development courses allowance to support continuous learning
- A diverse, collaborative team working on impactful destination marketing and trade event projects
Top Skills
What We Do
We are a place making and marketing agency. We provide government organizations, associations and companies (both public and private) with practical solutions to develop, manage and market places as destinations, accompanying them on every step of the way. We like to do things differently. We take a step back and study the whole place (place = 'topos' in Greek) with a critical but enthusiastic look at where the destination sits in the compared to its competitors, both near and far.
Then, working closely with our clients, we create strategies to plan their place’s future, understand the latest industry conditions, engage their partners, involve the local community and reveal their place uniqueness in every form. Our services focus on offering complete solutions for destination strategy & planning, place marketing & branding (online and offline), market intelligence, advocacy & government support, tailor-made to every place’s distinct needs.
Our elite team of place strategists & researchers combines extensive experience as practitioners, managing operations and many years of consultancy background with a passion to transform places into thriving destinations.
We are strategic, we are creative, we are practical. Our philosophy is TOPOSOPHY.
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