Job title: Digital Marketing & Content Specialist
- Location: Mexico City / Bogota
- Job type: Permanent, Full time
About the job
Main responsibilities:
The Content Specialist is responsible for developing, implementing, and managing engaging customer journeys and content that drive our Growth marketing strategy. The ideal candidate will combine industry marketing knowledge with a strong desire to learn, excellent data analysis skills, creativity, and a continuous improvement mindset. He/She is someone who is passionate about challenging the status quo and revolutionizing how things are done in our industry.
- Create and design customer journey mapping / Develop editorial calendars aligned with marketing and communication objectives
- Collaborate with the brand team to ensure consistent messaging and manage brand voice across all communication channels
- Translate sales team insights into compelling content that addresses customer needs and pain points
- Analyze content performance metrics and adjust strategies based on results
- Stay updated on industry trends and content best practices
About you
- Experience: Experience in the pharmaceutical industry, understanding of sales processes and customer journey mapping.
- Soft skills:
- Ability to work with multiple projects simultaneously, strong interpersonal skills to effectively collaborate with sales, marketing and medical teams.
- Technical skills:
- Experience in Digital initiatives and tools, project and vendor management.
- Advanced digital literacy and awareness of Data Protection rules
- Knowledge of marketing strategies
- Demonstrated ability to optimize workflows and improve process efficiency
- Education: University Graduate in marketing, communications, business
- Languages: Advanced English
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
Top Skills
What We Do
We are Sanofi, an innovative global healthcare company. We chase the miracles of science to improve people’s lives.
Our team, across some 100 countries, is dedicated to transforming the practice of medicine by working to turn the impossible into the possible. We provide potentially life-changing treatment options and life-saving vaccine protection to millions of people globally, while putting sustainability and social responsibility at the center of our ambitions.
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