Digital Marketing Concepter (d/f/m) - B2B (eCommerce)

mobile.de is Germany's largest vehicle marketplace with about 1.4 million listed cars, trucks, and motorcycles. Both private customers and more than 40,000 registered vehicle dealers use the platform. Including listing exports to the sister platform Kleinanzeigen, mobile.de reaches about 20 million unique users per month (AGMA digital facts; mobile.de and Kleinanzeigen; categories: cars, motorcycles, commercial vehicles, motorhomes; Ø month April 2022 to March 2023). As a "one-stop shop," mobile.de offers not only buying and selling services but also financing and leasing solutions, among others. The company, founded in 1996, is a subsidiary of Adevinta, a globally leading provider of online classifieds portals.

mobile.de is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

What you’ll do ​& Who you are

We are seeking an experienced Digital Marketing Concepter B2B (d/f/m) to join our team in Berlin.

You will drive and implement effective marketing campaigns to engage our B2B audience. In close collaboration with our Sales and Product departments you will align communication strategies with business goals and product innovations.

You will report to the Head Of Retention Marketing.

The position will be offered as a permanent contract. This is a hybrid role, our office is based in Berlin-Charlottenburg. 

About the role:

• Develop and implement detailed communication concepts for B2B campaigns, with a focus on lead customer engagement, retention and upselling purpose.

• Collaborate with internal stakeholders (sales, product teams) to understand customer needs and business objectives, integrating these insights into digital marketing strategies.

• Design and execute targeted digital marketing campaigns including email marketing, social media, landing pages and further contents, ensuring cohesive messaging across all platforms.

• Work closely with the creative teams to develop assets that align with the communication strategy, including visuals & copy. 

• Utilize data-driven insights and analytics to optimize campaigns, ensuring they meet key performance indicators.

• Collaborate with external agencies and partners to develop and execute campaigns from end to end on our path to strengthen the internal communication development approach.

• Stay up-to-date with the latest digital marketing trends, tools, and best practices, ensuring that the communication strategy remains innovative and competitive.

• Provide regular reports and performance analysis to key stakeholders to track campaign success and suggest improvements.

Qualifications & Requirements:

• Bachelor’s degree in marketing, communications, business, or a related field (or equivalent experience).

• 5+ years of experience in dialog or digital B2B marketing, preferably in a fast-paced environment.

• Business-fluent German (spoken and written) and excellent English communication skills.

• Strong knowledge of multichannel digital marketing strategies, with a focus on email marketing, landing pages and further digital marketing assets.

• Proven ability to manage external agency relationships and ensure on-time, high-quality deliverables.

• Analytical mindset with a proven ability to interpret data and optimize campaign performance.

• Strong collaboration skills, creativity and attention to detail.

• Ideally experience in inhousing external agency efforts along the whole production chain.

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

• An attractive Base Salary 💸

• Participation in our Short Term Incentive plan (annual bonus) 🏆

• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍

• A 24/7 Employee Assistance Program for you and your family, because we care ❤️

• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.