Digital Marketing Apprenticeship

Company Description

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

Welcome to the Publicis Groupe Digital Marketing Apprenticeship Program!

Are you ready to dive into the dynamic world of digital marketing with one of the industry's leading global communications groups? Publicis Groupe is thrilled to offer a transformative apprenticeship designed to cultivate the next generation of digital marketing talent.

Program Overview:

Our 3-month digital marketing apprenticeship program is designed for individuals enthusiastic about harnessing digital channels to enhance business growth and foster customer engagement. Combining practical experience with structured learning, apprentices will develop essential skills in campaign activation, optimization, data analytics, Programmatic, and digital strategy including e-commerce. Successful completion of the apprenticeship may lead to a permanent position based on your performance evaluation.

What to Expect:

• Hands-on Experience: Work closely with experienced mentors on real-world projects for top-tier clients.
• Training and Development: Access to industry-leading training modules and certifications to enhance your skillset.
• Networking Opportunities: Engage with professionals across our global network and build lasting connections.
• Career Progression: Opportunities for growth and advancement within Publicis Groupe based on performance and potential.

Key Responsibilities:

• Assist in developing and executing local paid online acquisition strategies across social media platforms such as Facebook, Twitter, and Instagram.
• Support in managing and optimizing campaigns through Google Display Network (GDN) and Programmatic.
• Gain exposure to the setup of banner ad placements.
• Collect and analyze data to evaluate campaign performance against key metrics like CPI, CPO, CPA, and PPC.
• Participate in day-to-day tasks including campaign setup, scheduling, and performance monitoring.
• Collaborate with team members to assist in client projects and ensure objectives are met.
• Support client servicing activities including performance media briefing and campaign analysis.
• Troubleshoot basic technical issues related to digital marketing campaigns.
• Accountability and full ownership for campaign performance and aligned KPIs.
• Stay informed about industry trends and contribute innovative ideas to enhance campaign effectiveness.

Qualifications

Requirements:

• Recently graduated with a Bachelor’s degree (BA/BS or equivalent) in Marketing, Business, Statistics, Economics, Computer Science, or a related field.
• Passionate about digital marketing with a keen interest in learning about online acquisition channels.
• Basic understanding of analytical skills with proficiency in key performance metrics.
• Comfortable working with large datasets, using Excel for tasks such as pivots and v-lookups for analysis.
• Strong organizational skills with the ability to effectively manage multiple tasks.
• Proactive mindset with a strong initiative to contribute to team goals.
• Ability to thrive in a dynamic environment and adapt quickly to changing priorities.
• Previous internship experience or coursework related to digital marketing is advantageous.
• Excellent communication skills and a collaborative team player.

Additional Information

Join Us!

Embark on a journey to shape the future of digital marketing at Publicis Groupe. Together, let's create impactful campaigns and drive meaningful results for our clients worldwide.

Ready to make your mark? Join the Publicis Groupe Digital Marketing Apprenticeship Program today!