Digital Marketing Analyst

Company Description

Publicis Groupe is one of the "Big Four" agency companies, alongside WPP, Interpublic and Omnicom. It has operations in over 200 cities in 100+ countries and around 80,000 employees.

Re:Sources is Publicis’ support organization to centralize the finance, administrative, legal, tax, IT, procurement and property functions and leave the units, e.g. agencies, to do what they do best in terms of looking after the client's business.

Our team, resides in Re:Sources. Our clients are the agencies within the Publicis Groupe.

Job Description

We are searching talent to Digital Marketing Analyst to work with differents digital marketing campaings and also to work in different projects with the IT Team.

The key role of this position is to use their knowledge about digital marketing campaing tools, as well as their communication and negociation skills, to help users define process and information workflows, and then document these processes so technical personal can take them and develop them into an application

Responsibilities:

• Elicits, analyzes, specifies, and validates the business needs of stakeholders, be they customers or end users.
• Collaborates with project sponsors to determine project scope and vision.
• Clearly identifies project stakeholders and establish customer/client classes, as well as their characteristics.
• Conducts interviews to gather customer requirements via workshops, questionnaires, surveys, site visits, workflow storyboards, use cases, scenarios, and other methods.
• Identifies and establishes scope and parameters of requirements analysis on a project-by-project basis to define project impact, outcome criteria, and metrics.
• Works with stakeholders and project team to prioritize collected requirements.
• Researches, reviews, and analyzes the effectiveness and efficiency of existing requirements-gathering processes and develop strategies for enhancing or further leveraging these processes.
• Assists in conducting research on products to meet agreed upon requirements and to support purchasing efforts.
• Participates in the QA and UAT of solutions to ensure features and functions have been enabled and optimized.
• Participates in the selection of any requirements documentation software solutions that the organization may opt to use.
• Analyzes and verifies requirements for completeness, consistency, comprehensibility, feasibility, and conformity to standards.
• Develops and utilizes standard templates to accurately and concisely write requirements specifications.
• Translates conceptual customer requirements into functional requirements in a clear manner that is comprehensible to developers/project team.
• Creates process models, flow diagrams, specifications, diagrams, and charts to provide direction to developers and/or the project team.
• Develops and conduct peer reviews of the business requirements to ensure that requirement specifications are correctly interpreted.
• Assists with the interpretation of customer requirements into feasible options and communicating these back to the business stakeholders.
• Manages and tracks the status of requirements throughout the project lifecycle; enforce and redefine as necessary.
• Communicates changes, enhancements, and modifications of business requirements — verbally or through written documentation — to project managers, sponsors, and other stakeholders so that issues and solutions are understood.
• Provides guidance and/or instruction to junior staff members.
• Agile to work in different time zones

Qualifications

Requirements:

• Excellent analytical, mathematical, and creative problem-solving skills on scenario discussions
• Bilingual English/Spanish
• Excellent listening, interpersonal, written, and oral communication skills
• Logical and efficient, with keen attention to detail
• Highly self-motivated and directed
• Ability to effectively prioritize and execute tasks while under pressure
• Strong customer service orientation and communication
• Experience working in a team-oriented, collaborative environment
• Workflow creation/Management of business processes
• Expert in Microsoft Office online, One drive and other file sharing tool and other file sharing tools
• Good knowledge of System Requirement and Specifications, Scope of Work, Functional Requirements, Non-Functional Requirements, Dependency, Data Models, Assumptions, Constraints, Acceptance Criteria
• Experience working with teams across geographies.
• Excellent Skill on preparing documentation as a project BA. Familiar with tools such as:
• a. FSD – Functional Specification Document
• b. TSD - Technical Specification Document
• c. BRD - Business Requirement Document
• d. UCD - Use Case Diagram
• e. RTM - Requirement Traceability Matrix, etc.

Education, Experience, and Licensing Requirements:

• University degree in the field of business administration, finance, Procure to Pay, Media, Information technology or information systems
• Experience of Media industry, Advertising and public relation Advanced knowledge of media analytics and social media networking.
• A demonstrated interest in the media industry and its inner workings on campaign management and financial life cycle of media business.
• Good understanding of media portfolio, media campaigns, Monitoring and Payment cycles.
• Good exposure of ERP systems and Integrations with media processes.
• 5+ Years of experience as business analyst
• Proven experience with business and technical requirements analysis, elicitation, modeling, verification, and methodology development
• Demonstrated project management skills and project management software skills, including planning, organizing, and managing resources
• Working knowledge of Windows/Web online office systems, Visio, Workflow management
• Excellent understanding of the organization’s & Product goals and objectives