Established in Somerset in 1971, Mulberry has grown to be the largest maker of luxury leather goods in the United Kingdom. With a contemporary take on British heritage and a focus on responsible craft, our ambition is to create progressive luxury.
Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification.
Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. If these are values you share, we would love you to join our team.
Scope of the Role:
As a eCommerce Manager, you will be responsible for the delivery of budget sales and profit of Mulberry Korea digital business. You will drive the implementation of digital trade plan in alignment with Mulberry Korea sales strategy. Partner with multiple stakeholders, you will manage commercial performance of Mulberry.com and all online digital trade platforms for Mulberry Korea through deep-dive review and analysis of performance and effective execution of digital trade events/activities. You will oversee the digital stock management and sales reconciliation for all digital warehouse and fulfilment locations, lead the set-up, review and ongoing maintenance of the new season, outlet and pre-loved product categories to ensure accurate product information across all digital sites and languages.
Duties & Responsibilities:
− Be a vital component to delivering budgeted sales and profit for the Mulberry Korea digital business
− Lead weekly and monthly detailed reviews of the sales performance of Mulberry Korea digital channels including website analytics, sales, availability, traffic, AOV and conversion.
− Conduct detailed analysis of online returns at product, channel and market level, investigating individual returns as appropriate, with a view to helping the Merchandising Team understand trends, product problems and helping reduce overall online store returns.
− Utilise the Dynamic Action tool to identify and prioritise opportunities to understand consumer trends, drive sales and improve sell-through rates
− Use trading knowledge to work with Marketing, Merchandising and Finance to maximize sales, improve product sell-through rates, and review performance of specific campaigns
− Work with the Marketing & Communications Manager to ensure the global visual strategy of stories/ homepage/category banners utilise the most viable products with consistent imagery.
− Oversee digital stock management and sales reconciliation for all digital warehouses and fulfilment locations – including market-specific product availability and product statuses
− Partner with Merchandising Team to review online stock availability - identify products at risk of selling out, products coming back into stock, missed opportunities
− Act as a key stakeholder with our warehouses HQ teams regarding Mulberry.com stock, owning local variations and requirements
− Manage categorisation and on-site product curation based on commercial priorities, trading performance and brand activities
− Identify specific stock requirements for new season products and ensure products are managed to the highest level
− Identify products at risk of selling out, products coming back into stock, and any other stock-relevant product statuses
− Manage the store status of all Mulberry.com and any online platforms, handle the release and live publishing of new products, updating of back in stock or updated products, and removal of old season or sold out products
− Handle the set-up of new season and re-sale merchandise and ensure the accuracy of product information across all digital sites and languages.
− Ensure requests and enquiries from customers online are addressed in a timely manner
− Liaise with HQ team in logistical planning for warehouses out of the UK.
− Support launches and ongoing maintenance of the fully translated digital sites
− Ensure translated product and site content is available in line business timelines, and wider digital translation needs are met
− Manage the day-to-day requirements to maximise online trading and advancement of the Mulberry.com and other digital trade platforms.
− Manage ad-hoc projects where necessary.
− Regular store visits within the based location are essential.
Culture:
− Understand and demonstrate the Mulberry employee values and behaviours: Be Bold, Be Imaginative, Be Open, Be Responsible.
− Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
− Act as an ambassador for Mulberry and communicate positively about the brand.
Sustainability:
− As a certified B Corp business, it is important to incorporate environmentally responsible practices into your work wherever possible. Support the businesses ‘Five C’s’ strategy in addressing and improving Climate, Cultivation, Craft, Culture and Circularity. Promote a greener, more sustainable future.
− Support to foster an environment where diversity is embraced and all individuals feel valued, respected and included. Promote equity, empathy and understanding and demonstrate this commitment within your internal and external communities.
Skills & Experience Required:
− Bachelor’s degree in any discipline.
− 5 years’ digital trade experience in similar capacity, with solid understanding of luxury brand and retail market in South Korea.
− Strong commercial acumen with an understanding of key drivers of online trade and digital customers.
− Excellent analytical and problem-solving skills with the ability to understand large amounts of sales and site data and turn this into practical actions.
− Experience of website analytics
− An outstanding eye for detail and dedication to ensuring accuracy of detail.
− Excellent Microsoft Office skills and a high level of numeracy
− A strong and diplomatic team player, able to work with multiple departments with differing objectives, whilst championing and delivering online trading best practice
− Excellent communication and interpersonal skills, with the ability to impart detailed information in a clear and straightforward manner across a range of audiences and stakeholders
− Well-organised and efficient with strong planning capabilities
− Ability to work to multiple, competing deadlines.
− Proficient in English (writing, reading and speaking).
− Willing to have local market travel.
Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at [email protected].
What We Do
Established in Somerset in 1971 around a kitchen table, Mulberry has grown to be the largest maker of luxury leather goods in the United Kingdom.
With a bold contemporary take on British heritage and a focus on responsible craft, our ambition is always to create progressive luxury pieces that are made to last.
Sustainability has been at the heart of Mulberry since its inception, and in 2021, to mark our fiftieth anniversary, we launched our Manifesto. In it, we detail our commitment to be transformative in our thinking and actions in every area, from sourcing and manufacturing, to production, to our relationships with the communities around us. The Manifesto provides the foundations of its commitment to a regenerative and circular supply chain by 2030 – only then can we be a business that truly is Made to Last.
Believing our bags should have long – if not multiple - lives, Mulberry offer customers artisanal repair and restoration services at our Lifetime Service Centre in Somerset. In 2020 we also introduced two new propositions: The Mulberry Exchange, a circular resale platform offering authenticated pre-loved Mulberry bags, including rare and archive styles, and Buy-Back, a service allowing customers the opportunity to trade in their existing Mulberry bag for credit towards a new purchase.
Mulberry may now be a global brand, currently made up of over 1,200 employees all over the world, across offices, stores, and factories, but our values remain the same. As an equal opportunities employer, we are committed to Diversity, Equity, and Inclusion in the workplace, and we focus on improving our impact on people, as well as the planet
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