Digital Experience Manager

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride
You manage the media agenda in a particular geography.
How you will contribute
You will help execute the media strategy in your assigned area, business unit, country, or category. In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment. You will also build relationship with agencies. As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:

• Media, including media buying and analytics, experience ideally gained across the agency and industry
• Digital media ideally with exposure to eCommerce best practice
• Working with and influencing external partners, matrixed local, regional and global stakeholders
• Having a test-and-learn mentality, taking learning and scaling them broadly.
• Having a bias to action
• Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
• Communicating effectively, verbally and in writing

More about this role
This role is for fixed term starting ideally in September and ending by end of August 2025.
Purpose of Role
The Digital Experiences Lead will be responsible for leading the development and deployment of the MDLZ social & digital strategy (owned & earned content & platforms) across MDLZ brands in collaboration with local/global MDLZ teams and agency partners - driving exceptional digital content & conversation experiences. The candidate will work closely with key BU Digital Experience Leads to glean insights, ways of working on the always on Organic Social process and implement learnings in the market.
Additionally, MDLZ has developed and is implementing in Canada a new and forward thinking, future proof Consumer Digital Strategy. The candidate will lead the execution of our consumer data strategy & website experience in Canada. Here, the individual will work with key Global and local Consumer Experience centers of excellence.
The successful candidate will be a capable manager who is confident and experienced in leading agencies and internal resources to complete deliverables on time and at an industry-leading level of quality. They are expected to be thought leaders, capable of optimizing current efforts and bringing new insights through a mixture of innovation and broad, creative thinking.
Main Responsibilities
Social Community Development, Website, Content Experience & Governance

• Provide thought leadership on organic social at the market level, leveraging knowledge of trends and culture to become the go-to resource for consumer conversations, marketing innovation, and share learning & best practices across regions.
• Lead and direct agency social teams to activate social media vision through development and execution of comprehensive platform and content strategies across multiple MDLZ Brands
• Guide recommendations for infiltrating new and emerging platforms and charter first-time, innovative tactics to create best-in-class digital experiences
• Leverage social listening tools to derive insights, trends and collaborate with internal stakeholders to address opportunities and risks
• Build brand identity and support the design of engaging consumer experiences across MDLZ owned websites and promotional platforms. Identify, evaluate and create synergies among Brand owned & Ecomm sites
• Establish and organize a top-quality organic social strategy, community management that includes process, including Tone of Voice development, response strategy, and collaboration with customer service & engagement teams
• Partner with US and other key BUs to share and implement learning and best practices around organic social strategy

Consumer Data / CRM Strategy

• Establish strategy for collection, management and deployment of 1st party Mondelez Consumer Data Ecosystem (CDE)
• Lead on identifying and developing a robust CRM strategy that adheres to global principles with local needs & captures all required consumer info.
• Identify opportunities and develop roadmap around acquisition, analysis and activation of data with cross-functional teams such as Global/Regional CX, MDLZ Data Services, E-Commerce teams and the Media Agency.
• Collaborate with the insights and measurement team to analyze the business impact of the data and audience strategy and implement optimization recommendations.

Capability Development

• Elevate marketing capability in the Organic Social and Data space in collaboration with Marketing Excellence
• Share and incorporate best practices with key business units and relevant stakeholders in the Media and Marketing Community
• Be the leader to develop the market as a centre of Excellence across Owned and Earned Consumer Experience

What extra ingredients you will bring:
Career Experiences Required & Role Implications

• BA/BS Degree (preferred Marketing, Communications or Public Relations)
• Must have relevant website management experience
• Digital marketer by background. Has experience of building brands in a digital ecosystem, knows the digital journey and understands digital levers of brand building
• Understanding of evaluating native social media analytics is an asset.
• Experience working in relevant social media platforms (i.e. Facebook business manager) is an asset
• Must possess approximately 5+ years of any combination of experience that demonstrates a commanding knowledge of social media, influencer marketing, website management, content creation and strategy
• Must be proficient in MS Word, Excel, and PowerPoint

Leadership and Functional Competencies:

• A passion for digital and social media marketing and understanding each Brand's unique consumer and their nuances
• Drive innovation and transformation agenda rooted in consumer behaviors
• Execute with excellence, setting a focused strategic agenda, ensuring the highest level of excellence and delivering results
• Committed to driving results
• Highly collaborative and the ability to influence cross-functional teams and external agencies to realize the marketing aspirations of the brands
• Strong professional relationships with colleagues, agencies, and vendor
• Ability to analyze metrics & data to help with content optimization
• Experience in social media and creating front-end digital experiences
• Strong team leader, balance of strategic & strong analytical thinking, excellent presentation skills, and experience managing and coaching agencies in a rapid growth environment

No Relocation support available
Business Unit Summary
With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone; We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies. Our community of more than 2,683 employees is present across Canada and our head office is in Toronto. Passion and dedication characterize our Company. We encourage all our employees to be themselves at work, to speak out and to encourage diversity in all areas of activity. In addition, we foster a flexible work environment and place great importance on the notions of trust and empathy to promote a true sense of belonging.
Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Please note that the term "accommodation" in this posting means changes that are made in order to meet the needs of a person with disabilities and not lodging.
Job Type
Temporary (Fixed Term)
Media
Marketing