Digital Executive - Paid Social

Company Description
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.
From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind - offering every episode and every season of a broad selection of reality TV franchises, all in one place. Available in over 45 international markets including Australia, Canada, United Kingdom, on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com.
Hayu offers a world of endless reality TV, with over 300 shows, over 9,000 episodes, and a selection of movies available to download and watch on the go - all ad-free. The majority of shows stream on the service the same day as the USA, including The Real Housewives, Below Deck and Million Dollar Listing TV franchises. Discover Hayu's sub-genres of reality content: Home & Design, Dating, Fashion and True Crime.
This is a unique opportunity to join an SVOD service at a hugely exciting time and play an integral role in the international expansion of a brand that has experienced rapid growth in a short period of time, within an environment that is hard working, fast paced and truly collaborative.
Job Description
This role is responsible for hands-on campaign creation, management, optimisation, and reporting across a suite of paid social channels to fit into the wider business strategy of customer acquisition & retention as well as brand awareness.
The Paid Social Media Executive will join an in-house media buying team in a role that requires a professional who is comfortable with data and insights to deliver efficiently on KPIs and pave the way to ongoing test & learn opportunities.
Working closely with the Paid Social Media Planner and Senior Digital Manager, the role will feed into and from all paid digital initiatives inclusive of paid search, programmatic, affiliates and partnerships, seeking a true 360 approach to best utilise a given marketing budget.
The successful candidate will be passionate about working within a heavily data-driven and performance-oriented business with ambitious CPA and revenue-generating targets. Technical and analytical, balanced with a creative mindset and a working style focused on continuously improving and executing best-in-class paid social campaigns.
Key Responsibilities:

• Campaign building, maintenance and optimisation across all paid social channels leaning on team's planner and manager.
• Budget tracking and pacing within monthly and campaign-specific caps at the platform and overall tactic level.
• Follow the automation of account management tools and processes.
• Ensuring account hygiene, tracking and feeding into analytical tools is always followed - narrow attention to naming conventions and reporting templates.
• Work on proactive recommendations and opportunities to gain further insights or profit from last-minute prospects.
• Briefing any creative and copy needs internally in accordance to wider planning needs and following platform's best practices.
• Responsible for finance accuracy, raising POs for the team's activity, tracking spend and budgets, ensuring smooth processing invoices from finance.
• Tracking and presenting competitor activity for insights and opportunities leveraging external contracted tools.

Qualifications
Basic Requirements:

• SVOD/OTT experience.
• Enjoyment of reality TV.
• Understanding of marketing to millennial consumers.
• Eligible to work in the UK.
• Fluent in written and spoken English.

Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].