Digital Engagement Consultant (Fresh Graduates)

Job Description:

Responsibilities

• Support the definition of a broader Marketing Automation strategy by proposing key initiatives and evaluating their impact.
• Manage and execute email marketing strategies across all owned and native channels.
• Oversee personalized campaign management, coordinating with the rest of the team.
• Plan the different tasks involved in launching a communication, identifying key stakeholders at each stage.
• Act as a liaison between teams to ensure smooth collaboration among all parties involved in a campaign launch.
• Monitor campaign launches to ensure content quality and assess campaign performance.
• Ensure the quality of promotional content.
• Validate customer-facing creative assets and propose improvements.
• Create and automate customer journeys, implementing automated actions and triggers via the relevant applications and media.

Skills & Experience

• Degree in Digital Marketing or equivalent education.
• Proven experience in creating unique and high-impact marketing campaigns.
• Prior experience in database management, preferably in a similar position.
• Familiarity with relevant automation and performance evaluation software.
• Experience with Salesforce Marketing Cloud.
• Project management skills specific to marketing initiatives.
• Ability to collaborate effectively to produce well-crafted content.
• Experience with agile methodologies (Jira).
• Advanced English proficiency.

Location:

Makati City

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent