Digital Content SpecialistThe Company
Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.
Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions.
Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com.
If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!
The Digital Content Specialist is responsible for creating and managing online content to optimize Zurn Elkay’s digital platforms to enhance our web properties and brand presence, and drive sales. This role requires a strong understanding of on-page SEO content of all varieties and a passion for continuous optimization/improvement. This position requires cross functional initiatives across the Marketing, Sales and Brand teams, and requires very strong writing skills.
KEY RESPONSIBILITIES:
Digital Content Creation
- Proactively seeks out weak content areas on web properties and fortifies following brand & SEO best practices
- Creates blogs across web properties on a regular pre-determined cadence
- Assesses competitor digital content to inform our positioning and areas of opportunity
- Authors new & optimizes existing website digital content inclusive of content pages (landing pages, category pages, etc.) on through CMS (AEM)
- Reviews website feedback and proactively advises on content to be created or improved upon
- Partners with Digital Product Owner on content required to support new feature deployment
- Partners with SEO Specialist for guidance on keywords and best practices for on-page content writing
- Partners with Product Marketers for content ideas and nature/accuracy of written content
- Partners with Channel team to disseminate completed work for amplification through channels
- Assists with being a brand ambassador to external partners and link exchanging/backlink acquisition
SEO & Web Analytics
- Develop and monitor KPIs to understand performance and impact of onsite and offsite digital content initiatives
- Organic Traffic Growth YoY %
- Domain Authority % and Ranking vs Competition
- Backlink Growth
- Implement continuous improvement strategies to improve KPI's
Digitally Optimized Graphic Design
- Basic graphic design skills to optimize digital content on website content pages (which don't require Graphic Design team)
REQUIREMENTS
- Bachelors Degree in Communications, Journalism, Digital Arts, or Marketing (or equivalent experience)
- Minimum 3 years of demonstrated experience in content creation, digital marketing, social media, UX writing, and/or brand engagement, preferably for a national or global B2B brand.
- Experience using HubSpot for marketing automation and workflow management
- Strong demonstrated writing, editing, and proofreading skills.
- Experience in content planning, editorial calendar management, and audience segmentation.
- Familiarity with communication tools, content management systems, and analytics platforms
- Travel up to 10%.
Competitive Salary: $75,000 - $85,000
Total Rewards and Benefits
- Competitive Salary
- Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
- Matching 401(k) Contribution
- Health Savings Account
- Up to 3 Weeks Vacation
- 12 Paid Holidays
- Annual Bonus Eligibility
- Educational Reimbursement
- Matching Gift Program
**THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.**
Equal Opportunity Employer – Minority/Female/Disability/Veteran
Top Skills
What We Do
Zurn Elkay Water Solutions supplies the industry’s widest range of clean water solutions for drinking water, hygiene and sustainable water management. Headquartered in Milwaukee, Wisconsin, Zurn Elkay works with customers around the globe to deliver products and systems that enhance and ensure water quality, safety, hygiene, flow control and conservation.
From healthcare to hospitality, education to retail and residential to office facilities, we pride ourselves on meeting specialized needs for every market, focusing on quality, reliability, quick installation and easy maintenance. Our values of Continuous Improvement, Integrity in Everything We Do, Customer First, Culture of Winning, and Total Associate Engagement serve as our drive to achieve world-class safety, quality, delivery, cost and growth now and in the future.
In everything we do, we are sustainably inspired. We work to make our communities better with volunteerism and philanthropy, and support diversity, equity and inclusion inside and outside our walls. We seek to uphold our promise to the planet every day by providing sustainable water management solutions
