Are you a creative storyteller with a passion for content strategy? Do you thrive at the intersection of social media, SEO, and technology? We're seeking a Digital Content Manager to drive our content strategy across social media platforms and search engines. You'll play a key role in scaling Wolters Kluwer’s content strategy by creating dynamic, data-driven content and delivering a seamless B2B customer experience. If you're ready to lead, innovate, and amplify brand impact, this role is for you!
The Digital Content Manager develops and executes integrated social media and SEO strategies that engage users, improve brand visibility and shape the future of a leading brand's online presence. The Digital Content Manager oversees the execution of Wolters Kluwer's social media strategic direction, including channel, outreach, content plans, personas, and audience development.
**This is a Hybrid in office role requiring two days a week in a Wolters Kluwer office location**
Responsibilities:
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Oversee the execution of Wolters Kluwer's social media direction, including channel, outreach, content plans, personas, and audience development.
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Identify emerging social media trends and develop creative ways to captivate audiences.
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As needed, oversee the social media content calendar for various channels, planning and scheduling posts in advance, and respond directly to comments and questions on social media posts.
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Serve as a subject matter expert in content creation, amplification, and audience growth.
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Manage paid media placement budgets, ensuring campaigns deliver maximum ROI.
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Set measurable goals, track key performance metrics, and produce monthly performance reports on web traffic, user engagement, and campaign effectiveness.
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Collaborate with cross-functional teams to enhance our network and attract new followers.
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Prepares creative and data-driven multi-channel recommendations with consideration for market trends, customer needs, desired business outcomes, cost and resource availability
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Partners with social media strategists to ensure successful execution of social plans
Skills:
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Bachelor's degree in marketing, communications, business, or a related field.
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10+ years of experience crafting B2B content strategies—including SEO and social media
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Deep knowledge of platforms like Facebook, Twitter, Instagram, LinkedIn, TikTok, Pinterest, and Reddit.
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Proven ability to build B2B-focused content strategies that prioritize engagement and organic traffic.
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Stellar writing and editing skills, with the ability to create compelling, audience-specific content.
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Awareness of the latest B2B content marketing trends, SEO strategies, and AI integration in content creation.
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Proficiency in using data and analytics to track performance and optimize content.
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Outstanding visual storytelling skills and an eye for turning complex topics into digestible, engaging formats.
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Solid project management skills to handle multiple, high-priority initiatives simultaneously.
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A creative, proactive, and collaborative mindset with a focus on driving impact.
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Graphic design and photo editing know-how.
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Fluency in conducting keyword research, trend analysis, and seasonal content planning
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Native or near-native fluency in English (written and oral).
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Strong project management skills, with the ability to manage multiple priorities and deadlines.
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Excellent written and verbal communication skills.
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Experience working within fast-paced, global organizations and matrix teams.
• Requires specialized depth and/or breadth of expertise in primary job family or field of specialization, serving as an advisor to management
• Interprets business challenges and recommends best practices to improve products, processes or services
• Leads others in solving complex problems using sophisticated analytical thought to exercise judgement and identify innovative solutions
• Works independently, with guidance in only the most complex situations; may lead projects across departments or areas with a variety of resource requirements, risk, and/or complexity
• Impacts the achievement of project objectives; work is guided by department or area policies
• Communicates difficult concepts and influences others to adopt a different point of view
• Acts as advisor on advanced and broad ranging projects
Compensation:
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $121,350 - $170,050
Top Skills
What We Do
Wolters Kluwer (www.wolterskluwer.com) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
Founded in 1836 and headquartered in Alphen aan den Rijn, the Netherlands, the company serves customers in over 180 countries, maintains operations in over 40 countries and employs 18,600 people worldwide.
Wolters Kluwer reported 2019 annual revenues of €4.6 billion. Listed on Euronext Amsterdam, Wolters Kluwer shares (WKL) are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).
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