Digital Communications Support Specialist

About us

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

Position Overview:

BEES Global Online Journey team is looking for a Digital Communications Support Specialist with an interest in technical support, customer service, and a strong background in data analytics to join our Online Journey Team. This role is pivotal in centrally supporting country-specific teams with the implementation of digital communication and CRM strategies, troubleshooting issues, general technical support, technical education, and ensuring the smooth operation of campaigns across Braze and analysis in Databricks platforms. The role will work closely with local teams across multiple countries, supporting in campaign execution, unblocking technical issues by liaising with technical staff, analyzing results, and optimizing their campaigns and KPIs associated with digital communication and CRM goals. The candidate will use data insights and an understanding of technology platforms and marketing objectives to identify opportunities and challenges country-specific teams face, and understand how to assess global impact to ensure the future efficiency of campaign execution.

Key Responsibilities:

· Act as the primary point of contact for digital communication troubleshooting for country teams.

· Provide support and resolve issues related to Braze and Databricks, including campaign setup, execution, and reporting.

· Collaborate with internal product, data, and engineering teams, as well as partner teams, to troubleshoot platform issues, prioritize and ensure smooth operations across multiple countries and regions.

· Identify global or local impact of technical issues, understanding when to escalate if necessary.

· Determine how best to run technical support operations on behalf of the commercial team, ensuring the process of managing troubleshooting tickets and solutions is efficient, transparent, and scalable.

· Conduct regular training sessions to enhance teams' understanding of digital communication tools, troubleshooting techniques, and data analytics.

· Communicate effectively with both technical and non-technical stakeholders to provide clear insights and solutions.

· Analyze communication performance metrics using data to identify trends, potential issues, and areas for improvement within the digital communication channels.

· Provide regular performance reports and insights to local teams and management, helping inform future communication strategies that adhere to global measurement guidelines.

· Maintain accurate and up-to-date documentation of processes and procedures for global measurement guidelines

Qualifications:

· Bachelor’s degree in Marketing, Communications, IT, or a related field.

· Minimum of 2-3 years of experience working in digital communications or data-driven marketing, preferably in an e-commerce environment.

· Proven experience in handling technical issues and campaign management in a digital communications setting.

· Tech-savvy with experience in collaborating with technical teams (engineering, product, etc.).

· Strong knowledge of CRM technology, Braze knowledge a plus.

· Proficiency in Databricks or similar data analytics platforms preferred.

· Knowledge of SQL, Python, or other relevant data analysis tools is a plus.

· Understanding of data visualization tools (e.g., Power BI) is advantageous.

· Strong communication and collaboration skills, with the ability to work across different teams.

· Ability to manage multiple projects and tasks simultaneously in a fast-paced environment

What We Offer:

• Performance based bonus*
• Attendance Bonus* 
• Private pension plan
• Meal Allowance
• Casual office and dress code
• Days off*
• Health, dental, and life insurance
• Medicines discounts
• WellHub partnership
• Childcare subsidies
• Discounts on Ambev products*
• Clube Ben partnership
• Scholarship*
• School materials assurance
• Language and training platforms
• Transport allowance

*Rules applied

Equal Opportunity & Affirmative Action:

AB InBev Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.

The following fields are optional, but anticipate the information for your registration*.

Remember: your data will never be used as elimination criteria in selection processes. With them, AB InBev Growth Group is able to analyze diversity and reduce biases in selection processes. We want to contribute to changing this reality by being an inclusive company. 

For more information: www.abinbev.com