Digital ABM Innovation

Posted 8 Days Ago
Be an Early Applicant
Englewood Cliffs, NJ
83K-125K Annually
Entry level
Fintech • Payments • Financial Services
The Role
The Digital Associate will lead the digital strategy for the ice cream portfolio, develop search strategies, optimize brand websites, and implement AI tools to enhance marketing efforts. The role collaborates with cross-functional teams to drive brand awareness and conversions through digital platforms.
Summary Generated by Built In

Job Title: Ice Cream US Marketing Innovation Digital ABM

Location: Englewood Cliffs, New Jersey

Terms & Conditions: Full time

If you want to work for a global, leading Ice Cream player with €7.9bn Turn Over in 2023, come join Unilever Ice Cream! The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent as we build our diverse and inclusive culture. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

JOB PURPOSE:

Find your purpose at the new Ice Cream Company. Bring Digital to the heart of our brands Marketing agenda. Learn from brilliant leaders and diverse colleagues in a global environment, becoming your best self.

Are you ready to explore new digital frontiers? Curious about how to bring AI tools into marketing executions? Then this role is tailored for you.

KEY RESPONSIBILITIES:

As the Digital Associate on the Strategy and Innovation side of the business your responsibilities will include, but are not limited to:

  • Lead upper funnel Digital Strategy across the ice cream portfolio
  • Partner with dComm team to develop search strategy tactics across portfolio
  • Brand websites: identify new tools to test, optimize with search strategy, monitor consumer sentiment
  • Drive best in class 7OA assets with engaging content to drive conversion
  • Lead portfolio digital scale agenda for key retail.com players
  • Bring the outside in through new AI tools
  • Collaborate with cross functional teams
  • Working closely with Sales and Digital team to align activities to drive brand awareness, engagement, and conversions.
  • Drive new ice cream company equity and awareness through digital platforms

WHAT YOU NEED TO SUCCEED:

1. Proficiency in digital marketing tools (e.g., Google Analytics, Adobe Creative AI Tools).

2.  Strong understanding of search engine optimization (SEO) principles.

3. Experience with AI tools

4. Excellent written and visual communication skills

LEADERSHIP: 

Critical SOL (Standards of Leadership) Behaviors:

  • PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
  • PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
  • CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.

Pay: The pay range for this position is $83,200 to $124,700. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

Bonus: This position is bonus eligible. 

Long-Term Incentive (LTI): This position is LTI eligible. 

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.  

retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.  

What We Can Offer You 

Meet the Women of Customer Development | Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability  

We take pleasure seriously. Join the Ice Cream team now!

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.

Top Skills

Adobe Creative
Ai Tools
Google Analytics
The Company
Plymouth Meeting, PA
466 Employees
On-site Workplace
Year Founded: 1999

What We Do

AllianceOne offers the financial strength, imagination, technological sophistication, and a work ethic that is the envy of our industry. We define our services in terms of your goals. Our success is measured by your satisfaction.

As one of the leading accounts receivable providers today, we offer a complete range of collection and contact center solutions designed to meet our clients diverse needs. The realities of managing debt has become increasingly more sophisticated due to declining contact rates and increased account handling requirements. With a robust compliance management system and a tenured operational team, we know how to connect with consumers in payment jeopardy, minimize conflict, and bring the situation to a resolution

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