Demand Marketing Manager

Company Description

Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful. 

Job Description

As a Demand Marketing Manager, you will execute tactical program and project plans to create new logo and whitespace pipleine in Club, Boutique or Non-Profit markets as assigned. You will work across marketing to fine-tune campaign-specific strategies and effectively roll them out to achieve marketing-sourced and pipeline and booking goals. 

You will also: 

• Understand the products and brands within their market, their unique value props and how they work together to effectively own their market 
• Understand the ideal customer profiles and personas in the market, their pain points and buying criteria 
• Plan and execute quarterly demand generation plans to achieve annual marketing sourced pipeline targets as assigned for programs such as events, digital marketing, sales campaigns, website CRO and SEO, advertising and email nurtures required
• Coordinate across marketing to execute to best practices for all marketing channels 
• Manage the execution, tracking and optimization of the marketing plan they create by coordinating with key stakeholders in operarations, content, web, paid media and events teams. 
• Ensure reporting is delivered as assigned and flag any gaps to execution on impact and budget. 
• Execute to assigned budget to ensure appropriate return on marketing investment and proper vendor management 
• Establish A/B Test plans and create optimized process for campaign performance 
• Assist with creating tactical goals for the demand marketing team 
• Review and QA of all marketing deliverables to ensure consistency to brand and messaging standard and to ensure high quality 
• Budget Responsibility: This position can spend within approved brand budget allocation and within approved per-project or campaign levels 

Qualifications

• Bachelor's Degree in relevant field like Marketing, Communication, or Business 
• Two (2) to Four (4) years of relevant experience 
• One (1) to two (2) years in B2B Marketing in a demand generation role 
• Proven expertise in the execution of best practices for core marketing channels such as email, digital, web, and content 
• Expert at managing delivery of content and copy for web pages, email, landing pages, and event copy. 
• Excellent time management skills with a proven ability to meet deadlines and drive project team workback schedule and delivery 
• Understanding of SaaS marketing KPIs and benchmarks and how to apply them in program delivery. 
• Ability to prioritize tasks and to delegate them when appropriate. 

Additional Information

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:

 🏢 🏡 Hybrid work model
📆 Leave entitlements
🤕 Recently introduced hospitalization/caregiving leaves
🍼 Paid parental leaves (Maternity, Paternity, & Adoption)
⚕️Group Health Insurance
🚵🏽 Accidental Insurance
💲Tax-saving reimbursements
🤑 Provident Fund (PF)
👖 Casual work environments
🎉 Company Events and Celebrations
🏆 Performance achievement awards
💸 Referral bonus
🚀 Learning & Development opportunities

#LI-Hybrid