Demand Generation Manager

Brinks Texas License #C00550

About Brink's:

Job Description

The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers and other commercial operations. Our network of operations in 52 countries serves customers in more than 100 countries.

At Brink’s we believe that diverse teams drive success, and as such we foster an inclusive culture that values people with diverse backgrounds, ideas and perspectives. We build a sense of belonging so all employees feel respected, safe and valued, and we provide equal opportunity to participate and grow.

Overview
 

We are seeking a highly motivated and results-oriented Demand Generation Manager to join our dynamic marketing team. This critical role involves developing and executing innovative demand generation campaigns that generate leads, engage prospects, and nurture existing customers.

Through a mix of offline and online campaigns targeting specific industry verticals with tailored messaging and key accounts, this high-impact role will drive Brink’s growth initiatives forward. This role requires a strategic and data-driven individual with a proven track record of success in B2B demand generation.
 

Responsibilities

• Develop and implement comprehensive demand generation strategies and campaigns aligned with Brink's U.S. and Canada business objectives and target audience.
• Plan and execute multi-channel marketing programs focused on three core functions:
  • Events Marketing: Plan and execute a robust events strategy, including large-scale industry events and smaller, more intimate events in conjunction with field marketing initiatives. Oversee all aspects of event logistics, from venue selection and contract negotiation to on-site execution and post-event follow-up.
  • Outbound Marketing: Develop and implement targeted outbound campaigns to generate leads and engage prospects. Leverage various channels, including email, phone, and social media, to reach key decision-makers and drive qualified leads.
  • Account-Based Marketing (ABM): Drive pipeline generation through ABM strategies, leveraging data and insights to identify and target key accounts. Develop and execute personalized campaigns that resonate with specific account needs and challenges.
• Collaborate with sales, product marketing, and content teams to ensure alignment and maximize campaign effectiveness.
• Track and analyze campaign performance, providing regular reports and insights to optimize strategies and demonstrate ROI.
• Stay informed about industry trends, best practices, and emerging technologies in demand generation.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of experience in B2B demand generation.
• Proven track record of developing and executing successful demand generation campaigns.
• Strong understanding of ABM principles and outbound marketing strategies.
• Experience with event marketing and logistics.
• Excellent communication, interpersonal, and presentation skills.
• Strong analytical and problem-solving abilities.
• Proficiency in marketing automation platforms (e.g., Pardot) and CRM systems (e.g., Salesforce).
• Data-driven and results-oriented with a focus on ROI.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong interpersonal and communication skills.
• Ability to work effectively in a collaborative team environment.
• Demonstrates a proactive approach to learning and understanding by consistently asking insightful questions that contribute to deeper knowledge and informed decision-making processes within the team.

Direct Reports

• 1 (Events Coordinator)

Application                                                                                                               

Please submit your resume that best showcases your skills and experiences relevant to this role.

What’s Next? 

Thank you for considering applying for a job at Brink’s. To be considered for this position, you must complete the entire application process, which includes answering all prescreening questions and providing your eSignature.

Upon completion of the application process, you will receive an email confirming that we have received your application. We will review all candidates and notify you of your status should we deem you fit for a job. Thank you again for your interest in a career at Brink’s. For more information about future career opportunities, join our talent network, like our Facebook page or Follow us on X.

Brink’s is an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, marital status, protected veteran status, sexual orientation, gender identity, genetic information, or history or any other characteristic protected by law. Brink’s is also committed to providing a drug-free workplace.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.