Demand Generation Manager

CARTO is the leading Location Intelligence platform empowering companies with scalable and cloud-native spatial analytics. CARTO helps organizations make better business decisions by empowering data analysts, business analysts, GIS professionals, and developers with faster, more flexible, and more secure spatial data analysis and visualization tools. Whether through optimizing network planning, assessing risk, identifying growth opportunities, or other use cases, companies benefit from turning their location data into business value.

With an exceptionally diverse team of 170 people spread across the US and Europe and customers such as Vodafone, Ford, and Coca-Cola, CARTO is looking for new talent to continue our growth.

We are looking for an analytical, commercially-minded, and curious Demand Generation Manager who wants to relish the opportunity to learn from a talented team of product gurus and marketing professionals.

Responsibilities:

• Campaign Strategy & Execution: You will own end-to-end demand generation campaigns across multiple channels including email, social media, virtual events, and account-based marketing initiatives with partners. You'll collaborate closely with content & product marketing, partner marketing, and sales teams to ensure campaign messaging resonates with our target accounts and drives qualified opportunities.
• Customer Journey Optimization: You will develop and execute sophisticated customer lifecycle marketing programs that nurture prospects from awareness through consideration and purchase. You'll create personalized customer experiences across different segments and buying stages, leveraging customer insights to optimize touchpoints throughout the journey. You'll also build targeted expansion campaigns to drive growth and usage within our existing customer base. While Marketing Operations handles the technical implementation, you'll craft compelling narratives and content flows that resonate with customers at each lifecycle stage.
• Customer Marketing & Advocacy: You will create programs that showcase customer success stories and work closely with our customer success team to identify advocacy opportunities. You'll also coordinate customer speaking opportunities at industry events and our Spatial Data Science Conference.

You are:

• Analytical: You base decisions on data while understanding the broader market context
• Results-oriented: You're laser-focused on pipeline and revenue metrics, not just marketing activities
• An excellent project manager: You can orchestrate complex, multi-channel campaigns while meeting deadlines
• A strong communicator: You can effectively collaborate with stakeholders across sales, marketing, and product teams
• Customer-centric: You’re able to build and implement campaigns resonating with our ICP to address their specific pain points
• Innovative: You consistently test new approaches and channels to improve campaign performance
• A natural team-player: You can influence cross-functional teams and drive alignment around demand generation initiatives

You offer:

• 5+ years of B2B demand generation experience, preferably in SaaS or enterprise software
• Deep experience with marketing automation platforms (Hubspot, Marketo, or similar) and CRM systems
• Strong understanding of B2B marketing metrics 
• Knowledge of account-based marketing strategies and best practices
• Exceptional copywriting skills 
• Experience working with global teams across multiple locations and cultures
• An eye for design and brand guardianship

Bonus points for:

• Experience using a content management system (e.g. Webflow)
• Experience using design software (e.g. Sketch, Photoshop, Illustrator)
• Experience using video editing software (e.g. Final Cut or iMovie)

We offer:

• Competitive compensation
• Mentoring from some of the leading B2B marketers in Spain and the UK
• Flexible work hours in a focused but casual environment
• Education Stipend up to 500€ per year and 20 hours PTO
• Remote Work Stipend
• Health insurance 
• 24 vacation days
• Flexible compensation with Cobee
• A big vision: to help the world use location-based data to make better decisions. We believe that openness and sustainability are baked into this vision, and we’re sharing it with the world

To apply

Do you feel that you don't check all of the requirements? At CARTO we believe that professional development happens through teaching and learning from your peers and managers. Even if you’re uncertain about whether you have the experience we’re looking for, please apply if this position sparks your curiosity.A diversity of identity, perspective, and experience makes us stronger. We welcome you to apply to CARTO regardless of your background, age, gender, ethnicity, orientation, or ability.To learn more about us, please visit our blog or follow us on Twitter (@carto) or Instagram (@cartohq).Not the right job for you? Take a look at the rest of our openings at carto.com/careers

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