Demand Generation Manager

UltiMaker is looking to hire a Demand Generation Manager!  If you are a Demand Gen superstar looking for an exciting opportunity in an industry that is skyrocketing, look no further.  We are a global leader in 3D Printing, at the forefront of the 3D printing revolution.  Come join our company and help fuel our growth!

The Demand Generation Manager position will serve a critical role within our regional organization. You will be responsible for driving demand for the business using your wealth of experience in performance marketing.  You will utilize paid and organic channels to make sure we are able to drive new business and to continue the relationship with our current customers.

The ability to measure the impact of the activities and make data-driven decisions is a key aspect of this role as well. From creating management-level reports to the daily dashboards you will use to run the business, the metrics will be an important part of your responsibilities.

You will work with marketing operations segment managers and our sales team to develop successful DemandGen strategies that help fuel our nurture streams and funnel. You will partner with the content team to create an ad editorial/campaign calendar that is defined by the funnel. 

General requirements:

• 5+ years of Demand Generation experience, with a strong record of success in driving revenue growth and consistently meeting or exceeding targets
• Demonstrated expertise in managing  the end-to-end lead process, from lead scoring to campaign management to measuring full funnel activity
• Experience in successful campaign planning, execution, and measurement
• Able to craft end-to-end product campaigns, evergreen content, and seasonal promotional content
• Hands on experience with marketing automation platform (Marketo preferred) to create nurture programs, segmented lists, and campaign assets
• Background in hardware marketing experience (preferred)
• Proficiency using a CRM, SalesForce (preferred)
• Expertise in paid lead acquisition and paid advertising on Google, Facebook, and LinkedIn
• Experience with SEM/SEO strategy and execution
• Strong analytical skill set - excited to dive into the data to optimize campaigns and drive performance
• Strong and comprehensive understanding of digital marketing 

WHAT WE OFFER: 

• A competitive salary in line with your experience; salary between $80,000-100,000
• Medical, Dental, Vision, Health Reimbursement plan
• Commuter Benefits
• 401k matching 
• 15 days of paid leave per year
• 17 Holidays 
• Exclusive access to our UltiMaker 3D printers in the office, of course. And some super helpful coworkers who love sharing their knowledge and expertise to help and teach you how to use them 
• Snacks, fruits and drinks at office 
• An open, inclusive, and fun work environment

More About UltiMaker

In 2022, MakerBot and Ultimaker, two well established leaders in desktop 3D printing joined forces to form a leading provider of desktop 3D printing hardware, software, and materials. Under the new brand UltiMaker, the new company is on a mission to offer easy-to-use and accessible 3D printing solutions for any application while inspiring the industry to a future state of responsible and sustainable manufacturing.

UltiMaker will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. UltiMaker is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.

We are ordinary people with extraordinary plans. Creating high-quality products is our motivation. Our passion and creativity help us make the unbelievable happen. Together we make a great team.