Demand Generation Manager

The Group: Morningstar's mission is to empower investor success. The Enterprise Solutions team does this by creating products that help financial professionals and the investors they serve, achieve financial goals. The Morningstar Enterprise Solutions business is one of the largest software units, with a large preexisting user group - still prime for market and wallet share growth globally. For the Direct & Reporting part of the business, this means creating tools that help financial professionals be more efficient, innovative, and connect with their clients in a more meaningful way.
The Role: The role is responsible for ideating, strategizing, planning, executing, and managing integrated marketing campaigns to drive pipeline and revenue aligned to Morningstar Enterprise Solutions business. This role requires working cross-functionally across the Enterprise business, central Marketing organization, Sales, Business Development, Customer Success, Product, and other teams. The individual in this role will play a strategic, consultative role by providing rationalization and guidance to Marketing on prioritizing and devising campaign plans while executing them with regular oversight and reports on progress. You must be able to analyze data, identify trends and make data-driven decisions. The ideal candidate will have a proven track record of delivering strategic, ROI-driven lead generation programs that materially impact the bottom line.
We prefer for this position to be located in our London office.
Responsibilities

• Build strategic campaigns to meet pipeline and revenue goals for new and existing business with a focus on persona and industry
• Responsible for the coordination, scope, and identification of resources needed to execute marketing programs designed to drive awareness, increase demand, and generate pipeline.
• Oversight and coordination of business unit marketing calendar of campaigns, programs, and events to ensure operational alignment and efficiencies.
• Work cross-functionally with various departments to execute integrated marketing campaigns.
• Regularly report out on campaign performance and progress, ensure all programs are adhering to goal setting, ROI, and delivery of success
• Serve as a consultant in the development of content marketing and thought leadership programs and materials and oversee all promotional planning in support of these programs.
• Test and measure campaign strategies to optimize performance and marketing channels and analyze campaign KPIs, providing feedback to various stakeholders for recalibration.
• Partner with field marketing teams to support virtual and on-site events and webinars with strategic campaign planning, promotion, execution, and follow-up.
• Provide leadership for other marketers and campaign managers by sharing best practices and providing strategic guidance.
• Provide and collect feedback to/from all stakeholders throughout campaign process

Qualifications

• 1-3 years' experience in SaaS B2B marketing with a strong emphasis on demand generation
• Extensive experience in creating and executing integrated campaigns, with a demonstrated track record of exceptional achievement in demand generation programs for high-tech B2B companies.
• Strong project management skills and ability to use data to guide decision-making and resource allocation.
• Hard-working self-starter able to navigate a fast-paced environment while still providing attention to detail and approaching tasks conscientiously.
• Highly strategic, consultative player who can plan (think) and execute (do).
• Ability to think outside of the box and innovate the art of marketing.
• Proven track record managing multiple priorities with cross-functional teams.
• Ability to articulate and present plans to sales leaders and executives.
• Bachelor's degree

301_MstarEurLtd Morningstar Europe Ltd (UK) Legal Entity
Morningstar's hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We've found that we're at our best when we're purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.