Demand Generation Manager - Marketing

Demand Generation Manager
Longbow Advantage is an end-to-end warehousing strategy company that leverages real-time data to manage people, processes, and warehouses through The Rebus® Platform, and WMS consulting services purpose-built to expand and enhance warehouse technologies.
We take a holistic approach to warehousing strategy, understanding that technology is only one piece in the solution process. Our warehouse experts work with customers to understand challenges and goals, developing a recommendation that’s aligned to the customer’s business objectives and supply chain initiatives.
What to expect

Once you join our team, you will be responsible for…

1. Email Campaign Management:
   
   • Develop and execute email marketing strategies to nurture leads and drive conversions.
   • Create engaging email content and design templates in collaboration with the Content Manager.
   • Segment email lists and perform A/B testing to optimize campaign performance.
   • Analyze and report on email campaign metrics to continuously improve results.

2. LinkedIn Ad Campaign Management:
   
   • Plan, execute, and manage LinkedIn Ad campaigns to generate qualified leads and increase brand awareness.
   • Work with the Content Manager to develop compelling ad creatives and messaging.
   • Monitor and optimize ad performance, adjusting targeting and budgets as needed.
   • Track and report on key performance indicators (KPIs) to measure campaign success.

3. In-Person Event Management:
   
   • Organize and manage in-person events, including trade shows, conferences, and networking events.
   • Coordinate event logistics, such as venue selection, vendor management, and on-site execution.
   • Collaborate with the Content Manager to develop event materials and promotional content.
   • Measure event ROI and gather feedback to improve future events.

4. Collaboration and Coordination:
   
   • Work closely with the Content Manager to ensure alignment of campaign messaging and content.
   • Collaborate with external agencies and vendors to execute demand generation strategies.
   • Maintain a strong understanding of industry trends and best practices to continuously improve campaigns.

Skills & Experience

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in demand generation, digital marketing, or a similar role.
• Proven track record of successfully managing email campaigns, LinkedIn Ad campaigns, and in-person events.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent project management and organizational skills.
• Exceptional written and verbal communication skills.
• Proficiency in marketing automation tools and CRM systems such as Hubspot
• Ability to work independently and collaboratively in a fast-paced environment
• Travel up to 20% of the time

Why Join Longbow?

• Supportive work environment
• Work/life balance
• Competitive Salary
• 4-weeks of paid vacation
• 6 paid sick days, 2 paid personal days per year
• Excellent health and dental benefits, eligible as of your first day!
• Group RRSP/401k Matching
• Work from Home

Longbow Advantage is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
We are not able to assist with relocation or work permit applications for this role.
All your information will be kept confidential according to EEO guidelines.