Data Scientist - B2C Marketing Growth Analytics

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary
The Data Scientist at CVS Health supports the analytics team in driving innovative strategies, leveraging advanced analytics and consultative problem-solving to drive incremental membership and margin for Aetna B2C Marketing segment. Collaborating closely with cross-functional teams, including marketing, sales, campaign operations, digital marketing analytics, and data growth analytics colleagues, this role ensures a cohesive and synergistic approach to achieving overarching growth objectives.

Key responsibilities:

• Support Evidence-Based B2C Marketing Strategies by creation or utilization of models such as Segmentation, LTV, propensity models, implementation of A/B testing and experimental design with impact measurement/tracking.
• Drive analytical innovation to address unresolved B2C Marketing challenges and growth opportunities .
• Attend and serve as a key analytics stakeholder for weekly strategy, reporting, and update meetings throughout the year.
• Discuss the efficiency, growth, and value of ongoing marketing campaigns.
• Support pre-campaign setup forB2C campaigns, including audience pulling, data cleaning, and audience sizing to budget.
• Support onboarding of final approved audiences to the current advertising platform.
• Utilize Test/Control Analysis and media data to measure campaign incrementality and identify future improvements.
• Evaluate and report on advertising spend in-flight, providing insights on overall ad standard performance, and identify course corrections as needed to maximize budgets.
• Conduct after-campaign reporting, aligning enrollment with paid advertising campaigns and report on enrollment/audience quality and engagement, verifying audiences and overseeing the deployment of direct mail and emails.

Location: Hybrid work schedule at our Hartford, CT (preferred) or NYC office.
 

Required Qualifications

• 1+ years of analytically driven experience in B2B and/or B2C marketing and/or growth strategy.
• 1+ years leading projects and meetings with key stakeholders.
• 1+ years of programming experience with Python or R, SQL, and MS Office experience
• Experience in analytics teams, with a focus upon impact and innovation. 
• A proven track record of cross-collaboration in a matrixed organization

Preferred Qualifications

• Expertise with common digital strategies and digital channels, including audience development and management, frequency vs reach, and impact assessment.
• Change agent: demonstrated ability to create case for change.
• Familiarity with segment-based demographic and ethnographic marketing concepts, common B2C data sources (Census or other demographic data, zip code, ad tags, DMA data). 
• Experience with GCP a plus.
• Knowledge of or experience with statistical (frequentist and/or Bayesian), machine learning, or deep learning methods. Use cases include multi-touch attribution (MTA), marketing mix models (MMM), customer segmentation and/or A/B Testing.

Education

• Bachelor's degree or equivalent work experience in Mathematics, Statistics, Computer Science, Business Analytics, Economics, Physics, Engineering, or related discipline.
• Master's degree preferred.

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$79,310.00 - $173,040.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.  The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.  As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.  
 
For more detailed information on available benefits, please visit Benefits | CVS Health

We anticipate the application window for this opening will close on: 03/07/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.