About the Role:
Developing the audiences based on all the platforms and data available and interrogating data sources to derive insight to support the creation of the audiences, as well as curating insights from the local markets.
Providing the information required to enable the definition of targetable audience groups from the initial segment definitions and insights.
Manage the development of global audience catalogue for client brands. Manage the audience creation process.
This role will be part of a team of audience insights specialists that play a crucial role in understanding audience behavior and preferences. As experts in consumer data, analysis, and MarTech – we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies, utilizing the industry’s most robust dataset in Omnicom’s proprietary platform – Omni. We’re looking for curious colleagues, who enjoy learning more about data, insights tools, and meeting the ever-changing needs of the industry.
Key Responsibilities:
- Insight development and curation to support audience development and validate targeting
- Provide guidelines and best practices to local market planning and activation teams to implement defined audience segments
- Audience development
- Develop and maintenance of audience catalogue for client brands
- Audience activation, including testing of audience implementation and trouble shooting
- Optimise segments to maximize performance
- Programme effectiveness, ensure cross-market pollination of best practices
- Continual development, roadmap of audience development
- Potential data evaluations, retro tests to validate new data prior to live campaigns
- Campaign management, triage request and track campaign progress
- Suitable collaboration tool with ticketing system (such as Jira)
Nice to Haves:
- Extensive experience in strategy consulting, including leading cross-functional teams.
- Strong understanding of data analytics or data science, with a technical background.
- Proven track record of managing senior stakeholders and high-performing professionals.
- Exceptional communication and leadership skills, with the ability to translate complex technical ideas into actionable media strategies.
- Strong analytical and statistical modeling skills, with the ability to turn complex data into insightful and actionable strategies.
- Extensive experience in advanced analytics with a proven track record of driving international growth and understanding market dynamics across diverse countries and regions.
- Coding experience like SQL, Python, R a plus. Experience with A/B testing, campaign analytics, and measurement is preferred.
- Experience with Marketing and Media related data sources and technology like syndicated research sources (ComScore, TGI, GWI etc.) is a plus.
- Strong advertising technology subject matter expertise, including the ability to associate data solutions with technological requirements
- Industry Knowledge in marketing analytics and data is a plus (1st and 3rd party data solutions, data platforms, aggregated and user level data)
- Familiarity with modeling techniques like predictive modeling, MMM, Clustering, and Segmentation.
- Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution
- Proactive, organized, dedicated, team player
- Experience coordinating large groups of people, building strong relationships and establishing processes to ensure an effective flow of communication
About the Annalect EMEA:
Flexible Working
We are committed to supporting and helping the Annalect have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate.
We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.
Employee Benefits
We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all. We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.
Diversity
At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.
We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world, our work and each other with fresh eyes.
We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with a member of the Annalect People team.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Top Skills
What We Do
OMG UK delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, MG OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences.
We are enormously proud of our Agency and Network of the Year accolades, including most recently, PHD named Adweek’s Global Media Agency of the Year, MG OMD named Thinkbox TV Planning Agency of the Year, and OMG Unite named Media Agency of the Year at the Leadership and Diversity Awards.
We are committed to providing a truly inclusive environment where everyone is able to bring their true selves to work, diverse voices and minority communities are valued, heard and well represented, and where everyone is able to thrive in a culture of equality, inclusion and fairness.
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