Data Architect

Company Description

PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1000+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.

Job Description

What this job involves:

Data Architecture role is an excellent opportunity for someone looking to further advance their skillset in the field of Data-driven Digital Marketing. This will be a data-focused role that involves working with clients on data/audience strategy, data onboarding and data audience insights as well as internally with operations, analysts and client teams. The Analyst is responsible for discussing data strategies and DMP implementations with clients, leading audience targeting and optimization strategies across assigned accounts and working internally with the Programmatic buying teams to make sure the data strategies are implemented properly.

This is a client-facing role and you will be expected to communicate technical concepts to your assigned client(s) and to ensure account success and customer satisfaction. You will also be expected to learn the capabilities of multiple DSP and DMP platforms, attend training sessions with numerous vendors and communicate internally to their strengths and weaknesses.
If you can communicate well and work methodically as part of the team, we’d like to meet you. The goal is to inspire and attract the target audience.

Sounds like you?

• Manage data and audience strategy for programmatic advertising clients and communicate strategies/recommendations to clients using a consultative approach
• Work with Data Management Platform (DMP) partners and manage day-to-day onboarding of client data.
• Leverage data to assess, diagnose and prescribe campaign optimizations to exceed client expectations.
• Extract insights from data and effectively communicate to clients in relation to their goals and objectives. Share results from audience analytics reports with clients when available.
• Actively attend training sessions with various vendors and inquire about data and platform capabilities
• Assist in the development of client-facing materials including data strategy presentations and audience performance reports
• Develop a strong overall understanding of the client’s business objective and demonstrate through campaign results how data targeting can help them achieve their business goals.
• Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance

Job specific Knowledge & Skills:

• Experience managing Online Display, Video and Mobile campaigns
• Understanding and experience with DSPs, DMPs, 3rd Party data, pixels and Ad Servers
• Familiarity with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.
• Strong analytical skills, technical know-how and strategic thinking
• Excellent interpersonal, oral, and written communications skills
• Proficiency in Microsoft Office solutions
• Highly organized with attention to detail

To apply – you need to be:

• 1-10 years prior digital advertising experience in a client services capacity with hands-on knowledge of the DSP/DMP landscape, as well as a passion for data-driven advertising and insights. Strong attention to detail and ability to follow projects through to completion
• Ability to communicate technical concepts to a non-technical audience
• Individual contributor role
• Self-Sufficient

Additional Information

What can we do for you?

At Publicis Global delivery (PGD) We make sure that you become the best version of yourself by helping you realise your full potential in an entrepreneurial and inclusive work environment.

Best about us:
1. We will empower your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package.
2. Opportunity to grow with the global organization that believes in Power of One to partner with our clients across the globe.
3. Exposure to work with some of the leading clients across categories
4. Diverse team & progressive work environment
5. A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization
We’re looking for people who truly understand what it takes to serve clients beyond expectations: crack one-off client challenges. Develop insights. Spark breakthrough creative ideas.

If you think you are the one, Apply today!

Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis. Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world. Founded in 1926 by Marcel Bleustein-Blanchet, the “father of French advertising”, Publicis Groupe is today led by its third CEO.in its history, Arthur Sadoun, Chairman & CEO. Maurice Lévy, who led the company for 30 years until June 2017, is today the Chairman of the Groupe’s Supervisory Board.